Apple App Store 10th Anniversary! Looking at how to change the lives of mobile phone users in the last 10 years

Many people will say: How many decades have you lived? But today, there is "the thing" ushered in the first 10 years, and that 's the App Store. Since the launch of the App Store by former coach Steve Jobs 10 years ago today, how has he popularized the world of smartphones these days? Let us see him now.

Developers are more likely to earn money + Users are more likely to download to APP

Remember that 10 years ago, all programs need to download the files from D & D Installation via the official website. It is very difficult to connect to a computer or install it on a mobile phone, or to copy the installation file into a mobile phone and install it. With the arrival of the App Store, users are not only connected to the computer, but not only via Wi-Fi, but also on the 3G / 4G data network. Always APP is the soul of smartphones, and APP is easier to download, which naturally makes smartphones more popular.

For developers, even if you're designing an app 10 years ago, there are usually only two ways to sell it: on-site or on-shelf, but very difficult to promote. With the advent of the App Store, developers only need to put the app on the App Store, no need to spend money to promote it, users can download the program at any time and only 30% of the total income. Looking at it years ago or coming today, it's a very affordable publishing and selling channel for apps.

Phil Schiller, Senior Vice President, Global Marketing, Apple: "The App Store has far exceeded the expectations of all of us in the first decade, and was designed by developers. innovative coming out of the client and the integration of the application in a part of life, it is only the beginning.We are very proud of the work of the developer and the content of the next 10 years. "

Marco Arment, Overcast Experienced iOS Developers and Developers: " From day one, the App Store has allowed developers to reach the audience in their own way in the simplest way, releasing the Developers of software implementation and the disadvantages and costs of the payment system facilitate the development of each and allow us to focus on our real hobbies, which are to create the best application. 39; App Store is from came the richest and most Yuanhua, the most convenient software ecosystem. "

Wu Xinhong, founder and CEO of Meitu: " In the decade, the App Store has become For the giant application distribution platform, she led the development of the Global industry of the mobile Internet and also benefited Meitu.Since the launch of the iOS version "Meitu Xiu Xiu" launched in February 2011, Mito launched a series of products on the App Store . The photography and video recording products make the beauty of the recording and sharing of beauty the norm. Through the App Store platform, Meitu hopes to provide more users around the world with products based on "beauty" and make the world more beautiful.

Priority Mobile Activity Has Prospered

A decade or so ago, many smartphones were still using 3G Edge Internet Access or even 2.75G. Many people have even bought Wi-Fi by buying a smart phone. Internet based. In the last 10 years, the network has gone from 3G to 4G or even 4.5G, and everyone has gotten used to using the data network to access the Internet anyway. where and no matter when.The APP has also taken the habit of using the data network to order food. Even calling taxis, Uber, etc., because of Apple Pay, GPS and location services, you can pay for your wallet. These 10 years of progress have also allowed many start-ups to flourish and even develop into multinational companies: Uber, Airbnb, Instagram, Deliveroo … are innumerable.

Mike Curtis, Vice President of Airbnb Engineering: "As a community offering new trips to tens of millions of people, it is essential to have a world-clbad application, simply because the iPhone The only way for customers to communicate when they go out.Our application can provide an inspiration to travelers to help them explore new places and experiences at their fingertips. Our application has such a growth rate, one of the big reasons is because of the App Store. Has extensive and extensive coverage of the client "

Keith Shepherd and Natalia Luckyanova, founder Imangi Studios, Temple Run creators: "App Store and iPhone changed the way we live our first game." Imangi "was launched the day of the opening of the App Store In the last 10 years , we have created more than 10 games, including "Te mple Run "which has been downloaded over 1 billion times. A team of 35 people, if there is no App Store, it is impossible. "

Mobile Games It became commonplace

10 years ago, many people still discuss games played on television or computer, and many of them are still not connected to the" "Single version" of the network Over the past 10 years, computer games have been evoked today, and few people are playing, whether you're on the subway or on the bus, you only see the mobile phone. game. We see that the mobile game has completely changed the ecology of the game market 10 years after the birth of the App Store for example: Pokemon Go a few years ago.The emergence of many Hong Kong on the streets to catch the elves and continue to run to catch up, resulting in a big event of the people, I believe that everyone is still in the eye? This scenario would have been hard to see there at 10.

Miyamoto Mao, Director and Consultant of Nintendo Business Representative: "We are excited to launch" Super Mario Run ", thanks to the App Store, we have been refreshed by hundreds of customers. The Super Mario experience allows them to enjoy the game with a single operation of the iPhone.The App Store allows us to share the fun of Nintendo games with many new video game enthusiasts, and we will continue to Work hard for App Store customers. Bring a unique gaming experience. "

Riccardo Zacconi, CEO of Candy Crush King Development Company: " We launched "Candy Crush Saga" in the App Store more than 5 years ago. Profitability has allowed us to attract a group of global video game enthusiasts. Our games span the seven continents, including Antarctica, which is enough to prove the influence and attractiveness from the App Store. "

Wu Dan, president of the Mutual Entertainment Association, representative of the Red Tide Distribution Company: " The App Store gives us the opportunity to rely on the original The trend -sports of the device brings iPhone and iPad users, so that players and players can not only interact online, but also communicate offline, enjoy the charm of the game and make the game a new social way.

It is not necessary to add a new application to add new services! IAP changes ecology

In the world 10 years ago, if the program wants to add new features, or the game wants to join the new level, the developer can not launch a new version of the software, but if the changes are not much, the consumer The person is "money cheating". The App Store joined the In-App Purchase (IAP) function nine years ago in 2009, a very old year, as users only have to download software or games directly. downloaded. You can order the latest service or download new levels or game features. Users do not have to pay for a new version Developers can also receive more money, which is really convenient.

In addition, some web services do not need to go through the web page in advance, but can directly register, select service plans and even instant payment subscriptions in the application after downloading the application. Very much. According to Apple's official statistics, the number of subscription services has increased by 95% over the same period last year, and the App Store has generated more than 100 billions of dollars in revenue for developers.

Horace Dediu, badyst at Asymco: "The App Store has revolutionized the way people use and buy software and services, but that's only thanks to the The software ecosystem influence that subscription services have emerged.The App Store sets a precedent for success, breaking existing thinking unexpectedly, and allowing people to get started. use their creativity in an unknown area

Streaming entertainment in the mainstream

10 years ago, many people wanted If you want to listen to the song, you can only buy the CD and then extract it to the computer, then play it on the cell phone, if you want to play drama, you can only hope that the chain can buy the foreign drama.In the last ten years, with the advent of 4G networks , broadband speeds reached 1 Gbit / s or the same e faster, and the speeds of the mobile Internet have increased a lot, which has made streaming services popular. Whether it's the charge of Now, HBO Now, Netflix, Spotify, Apple Music, or Free iQiyi, YouTube, etc., it has become a lot of people when they go to work or wait for someone. Some applications support the pre-downloaded on the mobile phone, and features that will be appreciated later will also make the user pay only a small amount of money each month, and can take advantage of the authentic content, by directly downloading illegal in recent days. ]

Richard Plepler, CEO of HBO: "When we decided to launch HBO NOW, we were confident that Apple was the exclusive partner. We announced a partnership with Apple to launch Streaming and Successful Services The launch of "HBO NOW" by the App Store is definitely one of the most important moments in the history of HBO. "

Founder and CEO of ; Aiqiyi Dr. Gong Yu: "2010 was founded in Aiqiyi At the time, iQiyi developed the application for iPad and iPhone, and since then, the App Store has become the partner the most important of iQiyi.The iPhone is also the largest reading device of iQiyi.When we started to subscribe to the company.After that, users of iPhone iy i est est est est est est est est est est est. Apple are our very high quality member users, the App Store is very supportive of innovation and we are moved, thanks to the App Store "

means of actuation increase! Work and learning is not just about businesses / clbadrooms

Mobile devices have become increasingly popular over the past 10 years and tablet performance has become increasingly thin. The office or clbadroom can not be done with an iPad. The advent of the iPad Pro and the Apple Pencil also led to an increasing number of categories of software creation on the App Store: users who like to draw and draw can create and create ideas at any time. These scenes are also hard to imagine in the world 10 years ago.

Founder and CEO of Savage Interactive, and developer of Procreate James Cuda: "From the beginning, we hope to provide procreate exclusively via the App Store, all because That's it We have the opportunity to reach customers all over the world, to easily provide new features, to respond to opinions and to ensure the best experience to the artists. The development of the App Store is an excellent opportunity to make a major difference.Customers have the opportunity to start exploring digital art creations, and many top artists have identified the powerful creative mix of Procreate, iPad Pro and Apple Pencil.Without the # App Store, we can not reach the concept of Procreate. "

Dr. Panda CEO and developer of popular children's games Lin Yan: "Thanks to the special opportunity provided by the App Store, Dr. Panda has gone from a small Chinese startup to a global brand for children, very popular with children and parents.In just six years, the number of downloads in the world has exceeded 50 million. "

More Heavy healthy lifestyle there [19659003] 10 years, so you do the exercise, the most common is to the gym to do it is to find a professional fitness trainer. However, with the advent of the App Store 10 years ago, and the recent APPS on sports and health on iOS, many people do not need to find a coach for them. help with exercise This can be done at home. Coupled with the emergence of Apple Watch and HealthKit, it also gives the user the impression of being a fitness instructor who can appear anywhere and anyplace. No matter when to help record sports data, thus making city dwellers more aware of healthy living.

Fitness application and female community "Sweat" CEO Tobi Pearce, and co-founder BBG Guide and "Sweat" coach Kayla Itsines: "App Store makes" Sweat "to Through Health and Fitness Themes reach millions of users around the world and change their lives, while creating a larger community, allowing users to flexibly exercise in different ways and at the same time. different times and places.Fortunately they are part of the Apple ecosystem.Let's continue to develop and change our organizational policy from scratch. "

Johns Hopkins, Department of Cardiology, Corrie Health Team, Dr. Françoise A. Marvel: "In more than 10 years, the App Store is committed to promoting innovative innovations in medical care by creating a high-end platform for medical applications. such as Cor at Johns Hopkins, thanks to the App Store. App. "

People with disabilities can also experience intelligent life

general body, four For users with healthy members, the use of smart devices does not pose big problems, but to users with a physical disability, it is still difficult to use smart devices 10 years ago.With the advent of the App Store, many applications can use the auxiliary functions of the App Store. iOS as VoiceOver, so that even if the body of the user is in trouble, they can experience the convenience brought by intelligent life as normal people.

Richard Ellenson, developer and CEO, Cerebral Palsy Foundation: "The importance of the App Store is evident in the field of badistive technology and ancillary use . The App Store has a revolutionary significance for people, professionals, family members or anyone who doubts that people with disabilities can realize their potential. I've been witnessing the App Store. which has helped thousands of people to develop their perspectives. Deeply, this had to be done for my son, a cerebral, intelligent and independent 20-year-old paralyzed patient, although he must travel in a wheelchair, it is there that his soul hovers, he makes noise through the iPad. Doing his homework on the iPad, his social life is also derived from different applications on the iPad: he is looking for all kinds of entertainment on the iPad, and even complements an inspiring personal performance with the iPad. iPad … I can not imagine without these incredible technology, the life of my son, and I also know that for many other people, the iPad is just as important to them. For example, the App Store is one of the biggest advances in the use of badistance.It is not exaggerated. "

David Niemeijer, Founder and CEO, helped using the AssistiveWare Application Creator: " App Store Helps eliminate barriers to use, while allowing AssistiveWare to use the software. Easier to achieve our goals and create a world of no communication barrier Without the App Store, AssistiveWare can still be a solo player for Mac developers. More than 200,000 people offer iOS communication applications and most of them need to rely on these applications to communicate effectively.

Writing an application to earn money to induce young people to enter

Many people, even coded, help the company to write Web pages and earn more money. money, which makes young people less interested in entering the market. However, with the emergence of the App Store and the fact that smart devices are becoming more and more common, there are more and more examples of high revenue by writing APP, this which directly brings young people to learn programs and write APAs. Making money is a very "typical" thing that inspires more and more people to join the IT industry. In recent years, Apple has also provided significant support to youth programming: for example, Apple awarded scholarships to nearly 150 students at the WWDC conference in 2013. In 2016, the "Everyone can to be coded "was launched. Learn, write and teach code, and launch Swift Playgrounds the same year, so that students of any age can explore the Swift programming language of Apple through the interactive interface within this iPad application innovative.

Amanda Southworth, executive director of Astra Labs, Astra Labs is the creator of anxietyhelper and Verena: " There is no doubt, Apple has revolutionized the developers and contact users today. The App Store continues to innovate with unmatched results: I work in nonprofit organizations, and our work must be easily accessible and provided by others, and it's exactly what the App Store can do.The App Store offers many opportunities. I am very grateful every day, and I am happy to be part of the App Store community. "

Masako Wakamiya, hinadan developer, the concept of Hinadan comes from the traditional Japanese festival" Kids Festival ": When I reached the age of 82, I started to to make games that even seniors could participate in. Some friends have learned to write programs, and then I've made an iPhone application because older people only seem to remember the past, but I think we should look forward, learn new things and make our lives more abundant.Sheng.Mon application supports Japanese, English and Chinese, so I can connect with people from all over the world through this application.I'm really excited about it when I think.I really want to thank the App Store. "

Zhu Hong Mingji University has launched more than ten years of education on the innovation of iOS-based mobile apps to help students improve their literacy skills and application development and encourage them to participate in the mobile application innovation contest. Exceptional achievements, more than 30 competitions at home and abroad, and nearly 100 winners of the Apple World Developers Conference (WWDC). "

Dan Gray, Director of ustwo Games Studio, Monument Valley Development Company: "Our team was built around the App Store, and no longer has the same experience. Never let the world think that it will Millions of players play our games. The redesigned App Store allows players to better understand the applications that they play every day and from time to time. explore their creative stories. The humanity of each app brings not only a variety of benefits, and the path behind the creation of the app is more inspiring for the next generation of developers around the world. " 19659006] Wang Yi, vice president of NetEase: " We are confident that the future of AR, ARKit and App The Store has changed the technological landscape and ecology of AR development market, we giving the opportunity to bring a great gaming experience to d & # 39; Countless iPhone and iPad users. "

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