Book Fair on the 7th, 1.04 million people entered the record

Book Fair 7, 1.04 million entries

Wang Ding, booksellers not prosperous, more than sales are flat

[Ye Peiyu journaliste Hong Kong Business Nouvelles] reported: the 7th Hong Book Fair Kong was closed yesterday afternoon. The total number of visitors to the statistics was 1.04 million, a record. However, Wang Ding is not necessarily prosperous: most of the exhibitors revealed that this year's sales were lower than or equal to last year and even though sales volume is increasing, Is only a slight increase. The company has launched a 60% discount, 30 yuan two additional exercises and other concessions, and implemented the "no money to reserve" to stimulate the sale before the oven. According to the TDC announcement last night, the total number of visitors to the book fair reached 1.04 million, not only a little more than last year, but also a record: the conference commissioned a research institute to more than 820 participants. Most of the respondents bought physical books during the past year: 14.12 yuan on average, 810 yuan on average for the book fair, nearly 80% of respondents plan to buy the books last books at the book fair and 40% Respondents hope to benefit from more discounts on book purchases than on the market.

Zhou Qiliang, Vice President of HKTDC, said that this year's book fair continued to receive popular support and participants also actively participated in cultural activities there. The international cultural villages, art galleries and theatrical performances of the exhibition have also attracted many people: "Love Literature" is the theme of the year and the 10 authors of the promotion, I hope that the authors and works will be presented. It has aroused the public interest in this subject, thus strengthening the effect of the book fair to promote the culture of reading, and bringing the spirit of the estate with the addition new writers.

However, Wang Ding is not necessarily prosperous! Many exhibitors said that sales were not ideal: some people offered 60% off, 5 yuan two pounds, 30 yuan two extra years or 100 yuan and 4 pounds to boost sales. Mr. Guo, responsible for Baiya Publishing, said that this year 's sales were generally lower than last year' s and that 100 pounds and 4 pounds of knowledge were offered. Elephant

Travel book price discount 120 yuan 2 best-selling

Skyyer publishing house Changkong Miss Cai said that even though the admission flow is similar to the year last, but this year 's sales are much lower than last year. Tourist information, especially in Tokyo, Osaka, Kyoto and other popular tourist sites, there are not many people who buy books, but Shanghai, Jeju, Malaysia, Tottori and D & # 39; Other tourist books are sold early to boost sales. Deliberately launched the blessing bag and membership discounts, and reduced the travel log of the first two days from 150 yuan to 120 yuan, the price reduction helps to sell books, while customers are for the most part Local, mainlanders are Yes, just less.

Bookseller: Convenient supplement is more popular

M. Huang, senior director of marketing and marketing, Commercial Press, revealed that this year's sales are similar to those of last year. Per capita consumption is about 200 yuan, and the proportion of local customers and mainland tourists is similar, and there is no increase or decrease. I believe it has nothing to do with the weather, but I feel like I have lost a lot of office workers who will be working at the book fair, and they also launched a discount on the book, in the hope of stimulating the market. Consumption

Ms. Chen and her 7-year-old son entered the market saying that she hoped that there would be more cuts on the last day and she waited until the last day for enter the market and spend about 1000 yuan for his son. Buy extra exercises and books. She also believes that fortunately, the flow of people is not too much, and it is not difficult to move.

Liang is accompanied by several friends, she reveals that she usually read stories of love, because the words are not too difficult, I quickly read a book and the digests easily, I spent a few hundred yuan. She also said that she would take the time to visit the book fair every year, even if she does not buy a book, she can feel the atmosphere, it's an appointment. you with friends once a year.