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Apple officially launched the iPhone App Store ten years ago, officially launching the freak application of the generation of action, and also led the development of the whole from the network to the mobile device.To commemorate the 10th anniversary, Apple has made a press release. Forms deal with the development and achievements of the App Store in the last ten years Here is the full text published by Apple:
When Apple launched the App Store with 500 applications on July 10, 2008, it triggered a cultural, social and economic crisis. The trend has changed the way people work, play, meet, travel, etc. Over the last decade, the App Store has created a safe place for users of all ages to make the most of their apps and provide a dynamic app-saver for developers of all sizes of the whole world. Today, consumers in 155 countries visit the App Store more frequently, stay longer and download and use more apps than ever before.
Although there have been many indicative moments since the application appeared on the iPhone and later on the iPad, the following milestones and testimonials reflect some of the phenomena the most important of the last 10 years, which define the way the App Store Software releases popularity and changes our daily lifestyle.
I. Open the door to developers to give consumers a new experience 
▲ App Store offers developers a revolutionary solution for the provision of their software and to provide consumers with an unprecedented application.
Philip Schiller, senior vice president, global marketing, Apple: "In the first decade of the App Store, the developer's coveted innovative application and consumer application as part of their daily lives, App Store The creation of developers makes us very proud, and we look forward to the development of the App Store in the next 10 years. "
Overcast Developer and Senior iOS Developer Marco Arment: "From the first day, the App Store has been the easiest way for developers to promote their apps to most people, eliminating the inconvenience and inconvenience of publishing and payment systems. self-built. It's easier to develop, and let's focus on our true enthusiasm, which is to make the most exciting application. Over the past 10 years, the App Store has become the richest , the most diverse and the most An easy access software ecosystem. "
Wu Xinhong, founder and CEO of Mito:" Ten years meanwhile, the App Store has become a giant application distribution platform, leading the development of the global industry from the mobile Internet, and benefiting Meitu. From the launch of the iOS version of Mayo launched in February 2011, Meitu was launched on the App Store. A series of photographic and video products make the beauty of the recording and sharing of beauty the norm, Mito hopes to provide more products to the world through the App Store platform and make the world more beautiful. 
▲ Since its release in 2008, the App Store offers consumers a magical experience that allows them to take control of the new world of software.
Before 2008, the software industry was dominated by a few large companies. Whether it's a single store or a large studio, the App Store opens the door to all developers, allowing them to come up with great ideas, create a high quality application and distribute it with ease. Today, these groups have more than one billion people.
In 2010, the App Store landed in China, and today it has become one of the world's largest download and revenue markets for the App Store worldwide. Chinese developers have produced some of the most popular apps, including the "Mex". , "Popular Comments", "Tik Tok", "Get", "Know", "ofo Little Yellow Car", "GoodNotes 4", "Daily Palace", and "榫 卯", many also diffuse application the unique Chinese traditional culture while it affects the world.
"MLB At Bat", "Gao De Carte", "Trism", "iWeekly Weekend Pictorial", "eBay", "Taobao" and "Business Card Almighty King" represent a series of offers early in The App Store App allows you to shop, travel, play games, read news and experience the sport in a new way directly on your palm.
From the outset, protecting the privacy of users is essential in the Apple and Apple ecosystem has been shown very cautious in providing clear guidelines to developers and carefully crafting a marketplace. Secure and reliable applications to guarantee Global consumers offer the best experience to explore and access the application.
II Priority Action Business Flourish 
▲ App Store promotes new industries and changes the way consumers interact with startups such as Calm.
Mike Curtis, vice president of engineering at Airbnb: "As a community that offers tens of millions of people a new type of travel, having a world-clbad application is essential, when people are far from home. The only way to communicate: our application is a source of inspiration for travelers who wish to explore new places and experiences at their fingertips, one of the main reasons why our app is developing is that we access at the App Store. And wide. "
Keith Shepherd and Natalia Luckyanova, founders of Imangi Studios and Producers of" Temple Run ":" The App Store and iPhone have changed our lives: our first game "Imangi" was launched first day of the App Store. Over the past 10 years, we have produced more than 10 games, including more than "Temple Run" .Our studio has evolved from two of us to a team of 35 people.It's n & # 39; There is no App Store, it's all impossible to come true.
Apple's best hardware and fast-growing software, combined with the creativity of the developer, Some developers see the potential iPhone consumer pockets, and thus gave birth to a new industry will forever change the way which people live, work and play, and this revolution is still going on.
Innovative companies, including Instagram, Calm, Uber and Mobike, offer on-demand and custom-made experiences with iPhone, Apple Pay, GPS and location services, many of which are worth more than a billion dollars It all starts with an app in the App Store.At the same time, traditional businesses and companies that start their own websites, such as Twitter, Facebook, eBay, Yelp, Airbnb and Amazon, are starting to create applications to respond to the changing behavior of consumers.
Therefore, that whether to book a flight or a hotel room, book a dinner, buy a gift or pay a bill, the application has become one of the most important ways for consumers to stay in the hotel. interact with their daily work.
III The game industry takes off and attracts new fans 
▲ App Store is the most popular gaming market, offering all kinds of games, new and original, as well as Pokémon GO and D & O # 39; others. Game
Nintendo represents the director and game designer Shigeru Miyamoto: "With the App Store, we are very pleased that we can offer" Super Mario Run "to hundreds of millions of consumers, c & # 39; is a brand new Super Mario experience.The game can be played on the iPhone from one hand.The App Store allows us to share the fun of Nintendo games with many new gaming enthusiasts video, and we will continue to work hard to deliver a new unique gaming experience to the App Store consumers. "[19659003] King's CEO and Candy Candy Producer, Riccardo Zacconi:" We launched Candy Legends on the App Store. " App Store five years ago, the App Store helps us immensely in attracting new video game enthusiasts.The game circulates on seven continents including the Antarctic, which shows that the influence and the penetration of the App Store are considerable. "
President of the e Heroic Entertainment, representative of Red Tide Distribution Company, Wu Dan said: "App Store Let us have the opportunity to bring the e-sports trend that relied on big equipment to the majority of users of # 39; iPhone and iPad. Fans and gamers can not only interact online, but also communicate offline, enjoy the charm of the game and make the game a new social way. "
With simple Multi-Touch technology on iPhone and iPad, And the convenience of anytime, anywhere, the App Store brings the mainstream of the game. The first games such as Anipop, PAC-MAN, Angry Birds, Words with Friends, Real Racing and Temple Run have attracted many consumers, making iOS the most popular game in the world. <br /> <br /> Platform In China, Japan and in South Korea, mobile games have become as big as the entire professional sports league.
Games such as Heads Up !, Yin Yang Shi, HQ, Honkai Impact 3 and Cytus II have created a community and culture Around the world, while new technologies will include Final Glory, quality games such as "Vainglory", "Candle Man" and "Arena of Valor" are introducing mobile devices offering unparalleled gaming experience at more than one level. billion consumers.
IV In-App purchase, subscription, open a new experience [1 9659028] ▲ In-App purchase feature allows developers to provide free applications, so that customers can try these applications before paying to unlock other features, and in the application in Headspace Subscription features can also help customers access new features.
Horace Dediu, badyst at Asymco, said: "The App Store completely changes the way people access and buy software and services, but only through the use of the software. Software ecosystem, subscription services can emerge and grow.Create a precedent for success, break existing thinking unexpectedly, and allow people to be creative in an unknown area. "
With the launch of the "In-App Purchase" (IAP) in 2009, customers can download the application and pay to unlock different levels and features so that more people can discover the new application before deciding on the application. ;buy. In June 2010, developers will receive $ 1 billion in IPA payments and paid apps.
In 2011, the App Store began to support subscription applications. In 2016, the App Store was expanded to support 25 categories of apps including games, children, health and fitness. More than 28,000 iOS apps now offer subscription services, including iQiyi, Tencent Video, Tinder, LinkedIn, Sing! By Smule, Headspace and Dropbox, allowing millions of customers to explore and sign up at any time or unsubscribe from these services. . The number of subscription services has increased by 95% since last year, and by June 2018, developers have generated more than $ 100 billion in revenue from the App Store.
V. Continuous Entertainment Services Take Flight 
▲ More and more customers are watching TV shows, movies and movies in action.
Richard Plepler, President and CEO of HBO: "When we decided to launch HBO NOW, we decided to choose Apple as an exclusive launch partner. We partnered with Apple to publish streaming services, and HBO NOW is on the App Store and is one of the brightest pages of the brilliant HBO record. "
Dr. Gong Yu, Founder and CEO of Aiqiyi: "At the time of the creation of iQiyi in 2010, iQiyi I first developed the application for iPad and iPhone, and since when, the App Store has become the most important partner of iQiyi.The iPhone is also the largest reading device of iQiyi.When we started to subscribe to the company, the Apple user is us. "Very high quality users The App Store is very supportive of innovation and we are moved through the App Store."
App Store has long been at the center of the boom in mobile audio and video consumption. The ever-increasing size and resolution of the iPhone and iPad allow customers to watch movies more comfortably in action, while Mango TV, Youku, Tencent Video and iQiyi services, as well as # 39; a multitude of high quality programs Customers can enjoy their favorite entertainment content anytime, anywhere.
VI Creativity, productivity and education are no longer confined to offices and clbadrooms 
▲ Creativity, productivity and education App allows customers to learn in a fun and engaging way.
Author of Procreate, James Cuda, founder and CEO of Savage Interactive: "From the beginning, we wanted to sell Procreate exclusively via the App Store, because the App Store allows us to touch Customers around the world, Easily provide new features, respond to comments and make sure artists get the best experience. Participation in the App Store development process is an important step, our millions of customers are able to explore digital art for the first time. At the same time, many leading artists believe that Procreate is a powerful creative combination with iPad Pro and Apple Pencil. There is no App Store, no Procreate. will not have such a situation. "
Developer of popular children's games, Dr. Panda CEO Yan:" Thanks to the opportunity offered by the App Store, Dr. Panda has gone from a small Chinese start-up to a global brand for children, very popular with children and parents: in just six years, the number of downloads exceeds 50 million.
In 2010, the iPad introduced a model like a huge canvas. to its customers new opportunities for creativity and learning.By the portability and versatility of the iPad Pro, professionals around the world have chosen to use the iPad Pro to discover new areas of creativity and productivity, and learners at all levels use the iPad as a working tool.Customers can now enjoy more than 1.3 million applications designed for the 39, iPad including Procreate, Lightroom, Microsoft Office 365 and Pr be-to-Template, even at the office, in the doors of a studio or in any place of inspiration. You can do your creativity anytime, anywhere.
The iPad has more than 200,000 educational and literary apps, such as Explain Everything and The Elements of Touch Press, which not only encourages rich and fun learning, but also contributes to creativity and promotes interpersonal relationships . Collaborate. In addition, educational apps such as Froggipedia, WWF Free Rivers and Boulevard AR immediately adopted Augmented Reality (AR) technology to make student learning experiences more immersive.
Fitness apps such as Sweatshoot motivate iPhone, iPad and Apple Watch users to stay active and improve their health.
Tobi Pearce, CEO and Founder of Women's Fitness App and Community Sweat, and Kayla Itsines, Co-Founder of BBG Guide and Sweat Trainer: "The App Store Enables Sweat to 39 reach and improve the world through health and fitness. The lives of millions of people and the establishment of a larger community also offer flexible ways to allow users to perform physical training in time, place and manner. The development of our organization has profound implications.
Dr. Françoise A. Marvel, MD, of the Johns Hopkins University Corrie Health Cardiology Team: "The App Store has been at the top of the University's Corrie Johns Hopkins over the last decade. Medical App creates the most advanced medical application platform to contribute to the advancement of patient care. Our Action Health Research sits on the App Store to provide our patients vital and life-changing applications. "
Apple Watch And HealthKit paves the way for developers to create more innovative, intelligent and interactive Health, Physical Wellbeing and App, so as to encourage more active and health-conscious customers." Apple Watch, these apps have increased their downloads by 75%, including Zova, Nike, Lose It, Keep, One Drop, Glow, 10% HAppier and Yoga Glo.
More than 500 medical doctors and researchers have used Apple's ResearchKit and CareKit software tools for clinical research involving 3 million participants, including autism and Parkinson's disease, as well as rehabilitation and physics after home. Treatment With these innovative tools , customers have more and more choices to use iOS and Apple Watch App to control their overall health.
VIII Multi-Assisted Use of Application for Group Benefit 
▲ The function of ; used Integrated Auxiliary Support iOS provides significant support to customers with ancillary needs.
Richard Ellenson, developer and CEO of the Palsy Cenbral Foundation: "In the field of badistive technology and auxiliary use, the importance of the App Store is obvious: for people with disabilities, professionals, family members and For those who are a bit wary of people with disabilities, the App Store has largely reversed the current situation: I've been witness to Outlook and the potential of the App Store to inspire thousands of people, but what I feel the most, is to see it. What I did for my son: This is a clever and independent 20-year-old patient who suffers from cerebral palsy, even though my son can only move in a wheelchair, that's there that his soul flies away. Voice, he did his homework on the iPad, his application on the iPad developed social relationships, he was looking for entertainment on the iPad, and he also achieved an inspiring personal performance on his iPad, without the miracle of this technology. I can not imagine what my son's life would look like, and I know that for many other people, the iPad is just as important to them. The App Store has made one of the greatest advances in its history, and it went beyond words. "
AssistedWare David Niemeijer, founder and CEO of AssistiveWare:" The App Store makes the world a little more accessible, it also allows AssistiveWare to realize its vision: to create a world without barriers of communication, otherwise, AssistiveWare is probably a one-handed Mac developer, and we now provide iOS communications applications to more than 200,000 people worldwide. Without these applications, many of them may not be able to communicate effectively. "
Since 2009, millions of customers have benefited from applications such as Lyft, Twitter, Starbucks and TED, all of which have built-in iOS rich accessibility features such as VoiceOver, others applications such as Voice Dream Reader and CP Channel provide significant support to communities with complementary needs.These applications are a perfect integration of accessibility features that not only support more clients, but also offer a more user experience. Comprehensive and Attractive.
IX Program Coding Enlightens Future Generations 
▲ At WWDC, developer students from around the world form a unique cooperative community after the conference to improve software development skills.
Amanda Southworth, Executive Director of Astra Labs and Producer of "Anxietyhelper" and "Ve rena ":" Apple has definitely revolutionized the way developers and users communicate. The innovation, exceptional … Taking my work in the non-profit sector for example, it's a very important element to easily find the results of our work and to communicate it, it's this that the App Store has achieved. I am very happy to be part of the community that calls the App Store for my own home. "
Hinadan, based on the traditional festival of the Japanese festival, was developed by Masako Wakamiya:" Live to 82 When I was old, I started making games that even older people Some friends learned to write programs, so I created an application for iPhone. People often ask me what is the motivation that makes me want because the elderly tend to Remembering the past, I think it's best to take a step forward and try something new to make life colorful. My application supports Japanese, English and Chinese.With this app I can connect with people from all over the world.I think I am excited about it.I really want to thank the App Store. "["L'universitédeTongjialancéplusdedixansd'enseignementsurl'innovationdesapplicationsmobilesbaséessuriOSpouraiderlesétudiantsàaméliorerleurscompétencesenlittératieetendéveloppementd'applicationsetlesencourageràparticiperauconcoursd'innovationdesapplicationsmobilesDesréalisationbadceptionnellesplusde30compétitionsdanslepaysetàl'étrangeretprèsde100boursiersAppleWorldDevelopersConference(WWDC)"
Each year, Apple invites thousands of software developers worldwide The conference (WWDC) discusses the latest developments in the application Since 2013, Apple has helped more than 150 students participate in the conference, which will count in 2018 more than 350 talented students and STEM members from 42 countries Scholarship winners receive free tickets to attend the conference and a one-year subscription to the Apple Developer Program Winners who have won Awards in previous years have created their own non-profit organizations to inspire their peers to learn coding programs and have created a variety of applications that address mental health, safety and climate change issues .
Apple's "Everyone Can Coding" course, launched in 2016, encourages learning, writing and teaching code, allowing today's dozens Millions of students from around the world learn the code, solve problems and create codes. Change the future application. Also in 2016, Apple introduced Swift Playgrounds, an innovative iPad app that brings real-world programming concepts to students of all ages and beginners through an interactive interface to explore the use of the Apple Swift programming language.
X. New App Store Features Lead to New Discoveries 
▲ The new "Today" tab will focus on interesting application themes, and the "App" and "Game" tabs will be set for users. It's easier to dig deeper into the new apps you want to download.
Dan Gray, Head of the Ustwo Games Studio and Producer of Monument Valley: "We built the entire team with the App Store and made millions of players around the world do not think They will never be players.People, play our games.With the new look of the App Store, players can also play every day at the backstage creators of the app.C & # 39; Is a good thing to be able to reach the human application, and the process of creating these applications can be inspired by a new generation of creators from around the world. "
In 2017, Apple launched the new App Store, creating a must-have daily destination with exclusive "games" and application tabs. Allow users to spot what they're looking for or to try new ideas and inspire themselves, and learn more about their behind-the-scenes creators for the apps they know and love. . The App Store now welcomes 500 million visitors a week and spends more time exploring new apps than ever before, while the number of readers on hundreds of topics on the Today tab has exceeded one million.
XI The revolution of the AR ready for use 
▲ With iOS 11, iPhone and iPad, hundreds of millions of users can have AR functions overnight, thus becoming the largest AR platform in the world.
Wang Yi, Vice President of NetEase: "We are convinced of the future of AR.ARKit and App Store have changed the technical landscape and the development market ecology AR, giving us the opportunity to bring an incredible gaming experience to countless iPhones.And the iPad users. "
Augmented Reality is a transformational technology that brings virtual experiences into the real world, changing the way users work and play. In 2017, Apple launched ARKit 1.0, which allowed AR and iPhone to be used by hundreds of millions of iPhones and iPads, making iOS the largest platform AR form to the world. Today, there are more than 3,000 AR apps on the App Store, such as The Machines, King of Pool, Alice in Wonderland AR Quest and Houzz, which create more attractive ways to make shopping, learning and playing. Apple introduced ARKit's third ARKit update to WWDC developers in June 2018, which allows AR applications such as LEGO to be integrated into a multi-user shared experience for game or project collaboration. In addition to Experience, users can start the puzzle on the table, and can continue playing after leaving.
With Core ML, App can quickly and intelligently understand images, movies and textual content, offering a new exciting experience in a smarter way. Use BeCbado to apply style filters for photos, add interesting effects to Snapchat, and use Seeing AI to make navigating the world around them easier. All these applications are practical applications of Core ML, while ensuring the confidentiality of data. .
Note: Items refer to various apps and games, and availability may vary by country.
(Source: Apple)
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