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In English, this is called "honey shot" – that is, in sporting events, some of the alluring beauty in the crowd is selected by the lens and appears in the Close-up
At this World Cup, this phenomenon has become a topic of discussion. FIFA said the major TV channels should stop taking pictures of this "bady girl".
Natalia Betancourt was once the protagonist of this type of lens. She was photographed in the match of the 2014 World Cup in Colombia against Brazil.
The few seconds on the screen have opened a career of supermodels and TV stars.
"I do not know at all that the camera will shoot me," she told the BBC 100 Women. "Of course, I do not know what she will bring."
appeared in the lens She was noticed by the famous singer Rihanna, who shared Nataliya's pictures in the crowd online and said that she was "Little Colombian".
"It was a happy moment, but I thought it was – it took a few seconds to name, and then interacted with a popular pop star that I like on Twitter." [19659009] Image copyright
Natalia Betancourt
When Nataliya returned to Colombia after watching the World Cup, she was not prepared for what was going to happen.
"This image has opened a door to enter the media," she said.
"Before that, I have nothing to do with such a world, I work with my boyfriend to open a construction materials supply company."
A few months later, Natalia appeared in every major male magazine cover.
"I participated in the Colombian version of" Dancing with the Stars, "said Natalia.
" This was a turning point, after that, I became more relaxed and more at home. comfortable with the media. "
Since then, she has worked with many Colombian brands and has become an international brand of hair care.
" I was still driving this construction company with my boyfriend Yes, c & # 39; was the same person who was with me for the 2014 World Cup – we have been together for 13 years. "
Fortunately selected from the crowd, It is almost inevitable to be accompanied by the misfortune of being "Encircled" on social media.
"There are always a lot of good reviews, but I think those painful words are hard to ignore," said Natalia.
Copyright of the author Image
Reuters
At the World Cup in Russia, fans around the world have the opportunity to be photographed in the stands.
Just this week, Federico Addiechi, director of FIFA's Corporate Social Responsibility, said that TV channels had been asked to stop filming the camera against the stadium. soccer. Sexy girl. "
" We went through a few television stations alone and through our host television station, "said Alice.
During the 2018 Russian world, Getty Images released a series of" The Sexiest Fans " of the World Cup ", all young women.
Later, the photo agency removed the entire footage and said that they had made" bad judgments worthy of reflection. "
" Sweetheart "is not a new thing.
It is generally believed that it was originally invented by the director of the American sports television program Andy Sidaris He once said, "After seeing a crowd, you'll see everything again."
"So, either you look at the popcorn, or you look at the men, look at the women. Clearly. "
The Anti-Discrimination Organization" Fare Network "said that gender discrimination has always been the biggest problem of the Russian World Cup.
FIFA declared that it worked with local organizing committees and the Russian police to monitor and punish those who discriminate.
At the same time, the online community "This Fan Girl" produced a series of photos showing "different women" who went to watch football matches
Images of this image
This fan girl
Affirmative Action Organization hopes that the Pictures of these English fans will allow another fan photo to gradually replace the female photos.
"I've always been a football fan," Natalia said.
"I like to watch the game and love the atmosphere of the World Cup, Brazil is my first World Cup, but after, I promised myself, I will not miss it anymore."
Because "It's not uncommon for women to start a modeling career with a love, of which the most famous is Pamela Anderson." She was selected in a magnifying glbad in the crowd of one. football match in Canada.
"I did not know what" Sweetheart "was," said Natalia.
"I do not think it's offensive or materializing women, I think, in some measure, it's a good thing, it shows that football is a sport that both men and women can enjoy. "
The fate of love is not limited to the last World Cup.
A few weeks ago, she went to Russia and visited the World Cup for the second time.
"In the match against England in Colombia, I'm going to … I've been photographed in close-up, I find it funny, "she said.
" In Brazil, I was an excited smile, this time I had it. " ir worried and sad in the camera – England has just kicked us out of the World Cup. "
Author and Production: Amelia Butley ( Amelie Butterly ), Valeria Peraso ( Valeria Perbado )
" Hundreds of Women " What is it?
BBC Hundreds of 100 people annually nominate 100 influential and inspiring women from around the world. This year, we challenged them to try to solve the four major problems facing modern women: the "glbad ceilings" (obstacles encountered on women's careers), literacy rates. women and gender inequalities.
We hope that readers will be able to participate actively and think of them to put forward your ideas. You are invited to use # 100Women to communicate with them on Facebook, Instagram and Twitter social platforms.
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