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The LINE communication software has recently updated the privacy policy. If users want to continue to use the new version of privacy, they agree to use the user's information at the same time. marketing purposes, causing a sudden rebound of users. While the Internet is active, what personal data has been collected by major websites and communities.
Not only does LINE require access to user data for subsequent personalized services, advertising and Facebook, Google, which people often use, actually has a deeper impact .
The number of monthly active users in the world is 2.2 billion, and the number of Taiwanese users reached 18 million, equivalent to 7 out of 10 people who have a Facebook account. Facebook ads are quite accurate because advertisers can choose to reach people based on their interest centers, age and location Facebook can display specific advertisements through profile profiles such as emotional status, name from the company, the post office, the education, etc. The above 4 items are all preset to be enabled, and most users do not know that they can be closed from the "Advertising Preferences" page.
At present, Google, which has more than a billion users worldwide, has broken Gmail messages readable by third-party applications, which has allowed Google to put update its privacy policy and improve its control. Option that allows users to check account security, privacy, and ad settings through user testing. In addition, users can turn off the "Ad Customization" option, but the system will always display ads based on the subject of the content being displayed, the time of display or the display. the approximate location. (Supplement 3C / Full Report)
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