How can data help you win in the win-win economy?



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In almost every sector of the economy, those seeking a well-paid professional success face the same challenges: the rise of a handful of dominant "superstar" firms; a digital reinvention of business models; and a rapidly evolving understanding of loyalty in the employer-employee relationship. This is true in manufacturing and retail, in the banking and legal sector, in health care and education – and certainly in technology.

This means that doing the job well is changing faster than most people's ability to handle these changes. This has made the workplace more frightening, especially for mid-career people who suddenly discover that their parents' advice – going to work early, getting to work, learning their job – is not enough. But just as importantly, these changes have given an advantage to those who are strategic enough to change their approach.

If you want to make creation a great art, change the world through activism or avoid any other aspect of the business world, I wish you the best. But this article is not for you: I am here to talk to those who seek fortune in modern capitalism. And in all sectors, I have found that the most exciting opportunities are increasingly being met by companies that dominate their fields – global, profitable, well managed, technologically adept.

I'm not saying that it's quite a well thing. Clearly, consolidation gives large employers too much power to maintain wages and the political weight they can use to silence competitors and enhance their benefits. Worse, as the recent backtracking of technology shows, the concentrated power of the Silicon Valley titans is disturbing and we are only beginning to understand it.

What I a m The argument is that, even if legislative or antitrust measures are put in place to curb these companies, their growth is motivated by powerful technologies that go nowhere. As a result, these superstar companies – and the smallest companies that seek to defeat them – are the places where pragmatic capitalists can best develop their capabilities and be well-paid for them in a long and sustainable career.

This applies to people who have just graduated and who are entering the job market, and those who weigh their next step after decades in the trenches of the business. Even for those who never run for a position in a mega-company, many of the qualities needed to succeed within a company become essential in other contexts, including small business, government, and the world of business organizations. non-profit.

Microsoft, whose text I type, is the most valuable public company in the world, with a market capitalization of just over $ 1 trillion, is a prime example. Since its origins selling operating systems and basic software, it now sells products such as game consoles, cloud storage and LinkedIn subscriptions. As it grew, the obvious disadvantages of the bureaucracy were offset by some less obvious scale advantages.

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