How can startups use Amazon's best SEO practices to dominate new vertical markets? – TechCrunch

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Eli Schwartz is currently a growth advisor and former growth manager at SurveyMonkey, where he led the SEO strategy. Eli has been a columnist in the Huffington Post, the Y Combinator blog, Search Engine Land, the Search Engine Journal and many other publications.

Amazon dominates the Google's leading positions for tens of thousands of ecommerce queries, but there are many products in the new categories of shopping where Amazon has not yet achieved the supremacy of SEO. Retailers in emerging verticals have the opportunity to follow Amazon's SEO referral book and become the default e-commerce website.

To achieve this success, it's enough to focus on SEO on pages without having to create a brand and portfolio of upstream links that rival Amazon.

For those who do not know about SEO mechanisms, there are basically two streams of SEO tactics

  1. SEO on the page – Everything is related to the optimization of a page or a real website for maximum SEO visibility. Efforts such as page content, metadata, internal links, URLs / folders, and even items such as images, will fall.
  2. Off-page referencing – A key element of Google's algorithm is the quality and sometimes the quantity of links from external sites pointing to a page or a website. At a high level, the more interesting a page or website links, the more search authority the page must have.

SEO disassembly on the page

By plunging into their SEO on the page, their tactics can be divided into four distinct areas that we will see in detail.

  1. contents
  2. SEO site architecture
  3. Curing
  4. Layout

If you follow this process, be sure to sign out of your Amazon account or open an incognito window. Google only shows the offline version of the site, so that all Amazon's SEO efforts are concentrated there.

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