How did Burger King serve real meat to customers instead of impossible hamburgers?


Last week, Eater NY announced that a Brooklyn Burger King was sending beef burgers when customers ordered Impossible Burgers: the fake meat burger, which was not yet available in New York, was wrongly on the market. Seamless Burger King page. However, instead of informing customers of the mistake, the manager stated that he simply sent them regular beef burgers and invited the delivery men to inform them of the exchange (which they apparently did not have. made). "I was incredulous," said a vegetarian customer when he discovered the dupe. "It's a city where there are many reasons why people do not eat [meat], from religion to health to ethics. "

A particularly puzzling point of this story is why the manager thought that the exchange would be acceptable to begin with. It is a fairly common practice for a server or manager to inform a customer if a dish or ingredient is unavailable, and to let the customer choose another, rather than sending what he or she thinks to be the closest. But the behavior of Burger King's director highlights what could be an emerging problem as the "dummy meat" sector grows: real meat does not replace the fake thing.

It's easy to see how a fast food restaurant would be the site of this type of mistake. Fast food restaurants rely on gadgets and new products to encourage people to come back: every season, a Baconator, a Double Down, a Rainbow-colored Frapp or a limited-time McRib to stimulate customers. and, to a large extent, media coverage that briefly places a channel in the spotlight for reasons other than those related to norovirus. The Impossible Burger, along with countless iterations of fries topped with nacho and cheese, is the new novelty not to be missed on fast food menus. It is therefore not surprising that these channels view the product more as a trend to capitalize than as a necessary option for a large number of consumers.

It's no use that Impossible Foods has presented itself as a meat substitute for meat eaters, the starter food that can reduce your meat consumption, or even give it up completely. Rather than highlighting vegetables, grains and legumes, Impossible uses plants to explicitly recreate the texture of meat, something not all vegetarians want. They even call it "meat", which cattle breeders try to fight. Impossible – and other similar brands – clearly indicate that they do not sell directly to vegetarians, who already know how many options exist to make a good, meatless burger.

But some people need a vegetarian sandwich without the need for a Grand McExtreme Bacon Wonder; it is irresponsible to treat the meat-substitute hamburger as a gimmick. And the fact that meat consumers are concentrating in a meatless industry and in the world of fast food means that this kind of confusion will inevitably occur more often. Instead of assuming that a customer does not want meat, it's easy to assume that he's just curious about a trend and that he'd happily eat meat when he could.

Impossible Foods and other fictitious meat manufacturing companies rely on the principle that their products can not be distinguished from meat. The key is to get people to give up the meat by promising not to "give up" because the experience will remain exactly the same. The idea that dummy meat and real meat are interchangeable and that anyone who orders an Impossible Burger will approach it as the next must-have stunt product is what allowed the director of Burger King to lie to his clients. There is no need to be vegetarian to order a vegetarian meal. But let's not assume that everyone secretly wants meat.

• Brooklyn Burger King Delivered Beef Whoppers to Customers Who Expected "Impossible" [ENY]


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