[ad_1]
- While Apple offers consumers more choice options than ever before with iPhone and iOS, Google embraces simplicity, both with Android and the latest Pixel.
- The Google approach refers to Apple's initial strategy with the first-generation iPhone released 12 years ago.
- Until now, the strategy is paying off as Google reports doubling pixel sales from one year to the next.
- More generally, the two smartphone manufacturers continue to inspire themselves, deploying features that resemble their competitors.
- Visit the Business Insider home page for more stories.
This month, Google and Apple are launching their latest operating systems, Android 10 and iOS 13. One of them, endowed with an unprecedented level of customization, is endowed new features, while the other claims a simple and streamlined interface intended for easier to use.
You might be surprised to learn which software is which one.
Originally recognized as a more customizable and versatile alternative to Apple, Google is redefining priorities for simplicity, both with its Android operating system and its Pixel phones.
In doing so, the company adopts a strategy that has early made it possible for Apple's computers and phones to succeed: to bet that users are less interested in the diversity of choices and more interested in simple, straightforward technology that "only works ".
[ad_2]
Source link