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Trailers are one of the most important marketing tools for Hollywood movies, but they can also be used to manipulate fans. With the Internet's nature of marketing and discussion in the movies, making a good trailer memorable is an even more ambitious goal. The good trailer can increase pre-existing excitement or even show why the audience should be interested in the first place, while the bad one can actually diminish the film's interest.
In many ways, the launch of the first trailer and the arrival of the first sequences of a film is one of the most anticipated aspects of the preparation of a film. Studios sometimes announce when the trailer will arrive days in advance to create excitement. However, we also saw with the surprise launches for both Avengers: End of the game trailers can give rise to record views. Although fans can enjoy new blockbusters or independent movies, there are many who do not think about the time it takes to make them or the techniques needed to succeed.
Related: Captain Marvel's End Credits Scene Confirms the Avengers: The End-of-Game Trailer
The last video of Screen Rant & # 39; s The series Docs looks at the intricacies of making a trailer. The trailers were presented for the first time at the end of the movies rather than at the beginning, but they are now adapted to their needs for their online debut. One of the recent additions to the trailers is the "bumper trailer", which contains 5 to 8 seconds of compelling footage to entice viewers to view the rest of the trailer. But this is just the beginning, so check out the detailed process of creating trailers in the video at the top of this post.
The trailers can take months to manufacture, but the first reactions concerning them come right after their exit. For most major blockbusters, this also means that built-up fan bases will immediately begin to monitor them endlessly for even more details. This has been the case most recently with Avengers: End of the game, and in order to stay ahead of the fans, filmmakers Anthony and Joe Russo have admitted that they could be scenes from the film changing digitally just for marketing.
This is an extreme step to take for Avengers: End of the gamebut is also the result of trailer houses and marketing plans with only a certain number of footage available in most cases. Their main objective is simply to arouse the interest of seeing the film and selling well what the film is going to be. Although there may be no movie footage or friendly jokes for all audiences included in the trailers, these minor edits (and digital manipulations) are easy to watch if the trailer still indicates the type of movie that audiences can see.
More: Avengers: Final Scenario and Scenario of the End of the Game In the Order
Key release dates
- The Avengers 4 / Avengers: Endgame (2019) release date: April 26, 2019
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