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Acquisition of Looker
Website Looker
Even with heavy investments and continuous innovation, Google's cloud market remains the disappointing No. 3 in the market. But the new head of the division, Thomas Kurian, takes a bold step to change things, that is, to spend $ 2.6 billion on Looker. This is actually Google's third acquisition in its history.
"This is a very good deal for Google," said Jake Stein, Senior Vice President of Stitch at Talend. "This is an excellent indicator and proof of the value of technologies that enable a multi-cloud future."
In 2011, the founders of Looker decided to solve a major problem: & nbsp; & nbsp; Companies accumulating huge amounts of data – from professional applications, social networks and IoT – had to find many better ways to get real-time information. & nbsp; Many of these companies have been blocked by sprawling computer systems. The result was often the creation of fragile Frankenstacks, which generally became impractical.
For Looker, he created a next-generation BI (Business Intelligence) platform. & Nbsp; & nbsp; The link to data warehouses was central, for example from RedShift, Snowflake, Google's BigQuery or Amazon's Microsoft SQL. without having to transfer the information to the provider's datastore. & nbsp; Looker also created his own language, called LookML, which means that it was not necessary to learn complex SQL statements. & Nbsp; Thanks to these differentiations, the company has been able to obtain a lot of traction (there are currently more than 1,700 customers).
L & # 39; agreement
Do not forget that there are strong synergies between Looker and Google. Both are native cloud operators and have approximately 350 common clients, such as WPP, Hearst, and BuzzFeed. And in the future, the potential for platform evolution is considerable. For example, Google has an impressive set of artificial intelligence and machine learning features that can be integrated.
"The pace and scale at which analytics workloads are moving to the cloud has been tireless, and the size of Google Cloud's acquisition of Looker is a great example of this market shift," said Adam Wilson, CEO. of Trifacta. "The beginnings of cloud computing have been pushed by developers to create and host applications on the cloud, but growth opportunities in the cloud are now focused on analytics," he said. Automatic learning and AI. "
The Google / Looker deal is likely to upset the industry. "The acquisition of Looker by Google confirms that the era of pure-game visualization tools is over," said Ajeet Singh, co-founder and executive chairman of ThoughtSpot. "Organizations need agility to compete in a digital world, and the older generation of tools like Tableau and Qlik stop them."
The risks
But of course, M & A can be risky. Let's face it, many examples of acquisitions are breaking down and creating new opportunities for competitors. There is also a risk that Google may be tempted to find ways to lock customers, including limiting certain features to BigQuery. Oh, and the regulatory approval of the acquisition should not be taken for granted either. It seems that the federal government is considering an anti-trust investigation against Google.
And finally, there could even be an opportunity for open source alternatives, which could be disruptive.
"Overall, we believe that everyone should be able to interpret the data without having to write complex queries," said Danielle Morrill, Meltano's general manager at GitLab. "With the acquisition of Looker, there is a lot of discussion about the open source data analysis space. As Looker is an exclusive property, we believe the time is right to develop an open source alternative that helps users define reusable business logic to allow ordinary people to consume data for business purposes. "
Tom sits on the advisory boards of technology startups and can be contacted at his& nbsp;site.
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Acquisition of Looker
Website Looker
Even with heavy investments and continuous innovation, Google's cloud market remains the disappointing No. 3 in the market. But the new head of the division, Thomas Kurian, takes a bold step to change things, that is, to spend $ 2.6 billion on Looker. This is actually Google's third acquisition in its history.
"It's a very smart agreement for Google," said Jake Stein, senior vice president of Stitch at Talend. "This is an excellent indicator and proof of the value of technologies that enable a multi-cloud future."
In 2011, the founders of Looker worked to solve a major problem: companies accumulating huge amounts of data – from professional applications, social networks and IoT – it was necessary to find much better ways to make money. ideas of time. Many of these companies were paralyzed by sprawling computer systems. The result was often the creation of fragile Frankenstacks, which generally became impractical.
For Looker, he created a next-generation BI (Business Intelligence) platform. The link to the data warehouses – from RedShift, Snowflake, Google's BigQuery or Amazon.com's SQL – without having to transfer the information into the provider's datastore. Looker also created his own language, called LookML, which means that it was not necessary to learn complex SQL statements. Thanks to these differentiations, the company has been able to obtain a lot of traction (there are currently more than 1,700 customers).
L & # 39; agreement
Do not forget that there are strong synergies between Looker and Google. Both are native cloud operators and have approximately 350 common clients, such as WPP, Hearst, and BuzzFeed. And in the future, the potential for platform evolution is considerable. For example, Google has an impressive set of artificial intelligence and machine learning features that can be integrated.
"The pace and magnitude of the evolution of analytics workloads to the cloud have been tireless and the size of the Looker acquisition by Google Cloud is a great example of this market shift" said Adam Wilson, CEO of Trifacta. Software developers created and hosted cloud applications for days, but current growth opportunities in the cloud are focused on analytics, machine learning, and AI. "
The Google / Looker deal is likely to upset the industry. "Google's acquisition of Looker confirms that the age of pure-game visualization tools is over," said Ajeet Singh, co-founder and executive chairman of ThoughtSpot. "Businesses need flexibility to compete in the digital world and in the older generation, tools like Tableau and Qlik hold them back."
The risks
But of course, mergers and acquisitions can be risky. Let's face it, many examples of acquisitions are breaking down and creating new opportunities for competitors. There is also a risk that Google may be tempted to find ways to lock customers, including limiting certain features to BigQuery. Oh, and the regulatory approval of the acquisition should not be taken for granted either. It seems that the federal government is considering an anti-trust investigation against Google.
And finally, there could even be an opportunity for open source alternatives, which could be disruptive.
"Overall, we think everyone should be able to interpret the data without having to write complex queries," said Danielle Morrill, Meltano's general manager at GitLab. "With the acquisition of Looker, there is a lot of discussion about the open source data analysis space. As Looker is an exclusive property, we believe the time is right to develop an open source alternative that helps users define reusable business logic to allow ordinary people to consume data for business purposes. "
Tom sits on the advisory boards of technology startups and can be contacted at his site.