How the G.O.A.T status of Serena Williams inspired her latest clothing collection



[ad_1]

Serena Williams"The clothing collection of the fall of 2019 serves a master class in strength and sophistication.

The legend of tennis, who took E! Behind the scenes of the exclusive news of the latest line of S by Serena at New Fashion Week's fashion week in New York, the articles that she and her team have designed have for goal to give women not only a good look, but also to feel good.

"We want women to feel that they can turn their fear and doubts into confidence and courage," Serena told E! Zanna Roberts Rassi at Klarna Style360. "It's our logo and our motto for this whole collection."

Describing the collection as "new and fresh," Serena said that this line was a "tribute" to her life on and off the court, including the fact that she had not been seen with so much casually that the GOAT (or the best of all time) in the world of sport. In fact, it's what inspired it to include extensive sizing options and to call it the "big" collection.

"Women should be great," Serena explained. "It's not a benefit, it's great … I always try to draw those different words and incorporate them into the collection."

With an affordable price of $ 59 to $ 229 and a size up to 3x, S by Serena has something to offer everyone. And if you ask Serena herself, that's the goal. From his point of view, "not all women have the same type of body or the same body shape, so we do things for all different women."

Serena Williams, Olympia Ohanian Jr., New York Fashion Week 2019, NYFW

Stephen Lovekin / Shutterstock

Of course, it does not hurt to have Anna Wintour on your side. Serena and VogueThe editor of the company has become quite close over the years and she revealed that Anna had even advised on the line.

"I will not show up at New York Fashion Week without sending her every single piece," Serena said. "She's so important to us and our brand, she's so helpful and gives us so many good comments."

Another world-renowned ally of Serena? The one and only Meghan Markle, who traveled from the UK to New York to cheer on her buddy at the American Open. Serena explained seeing the Duchess of Sussex in the bleachers: "Meghan is amazing.It is literally thrown across the seas just to endure a few hours with a newborn baby.This is the man the most positive and the most incredible that I know. "

S by Serena's track collection is available for online purchases for only 24 hours, so learn how to fill your cart.

To learn more about Serena, check out the rest of our exclusive interview in the video above!

[ad_2]

Source link