How the role of Ivanka Trump in the White House changed her image

Since President Trump won the 2016 elections, his daughter Ivanka has been subject to heightened scrutiny, with detractors tackling the security screening process, her use of private e-mails and her unconventional role at home. -Blanche. But his views on his father's actions remain largely unknown.

In the Atlantic, Elaina Plott writes about the carefully cultivated image of Ivanka Trump, the mystery surrounding her and the impact of the elections on her brand.

Although Plott did not speak to Ivanka, she questioned President Trump. He revealed that he was planning to appoint his daughter to the leadership of the World Bank and that it would be "hard to beat" if she chose to run for president.

Plott told CBSN that Ivanka and President Trump had always had a common affection. During the campaign, she was able to stand out from some of her more controversial speeches. But the idea of ​​Ivanka as a force of moderation over his father "begins to dissolve".

"It was only when she became a member of the White House that people began to understand this devotion beyond her role as a girl.That began to look more like a person who s & # 39; Aligns with his political program, Plott said.

In his report, Plott describes how Ivanka failed to convince his father to stay Paris Climate Agreement. After that, she decided to focus on her own agenda.

"She sort of regrouped after that and said:" OK, I'm going to focus on a very specific set of non-controversial issues. "attack, I can say that's what I've worked on, you can judge me on this basis," Platt said.

Jared Kushner, her husband, has been involved in many projects and political decisions much to the dismay of former Chief of Staff John Kelly. Keeping a relatively low profile, Ivanka's true feelings were hard to guess. For example, Plott describes how, inside Ivanka's wholly white office, she had a seemingly irrelevant book about the Burning Man festival.

"All of Ivanka's brand all his life has been based on that ideal of someone's perfect," Plott said. "Burning Man is somehow the antithesis of that, so I suggest to the reader to somehow say that it is for this reason that this woman is a number, she is very difficult to understand in terms of Intuition if there is an inner life there. "

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