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Brooke Monk posted her first TikTok post in September 2019 and since then she has gained 16.1 million followers and 1.2 billion likes on her videos.
In just under two years, Brooke Monk has amassed over 16 million followers on the social media platform TikTok. But, speaking to CNBC, she said she never intended to achieve influencer status.
Monk posted her first TikTok post in September 2019 and since then she has gained 16.1 million followers and 1.2 billion likes on her videos.
The 18-year-old American influencer told CNBC on the last episode of “Marketing Media Money” that her goal had never been to gain a lot of followers or become famous, but rather that she really liked it. create content for social media. .
“I love having an audience, I love reading people’s comments, I love interacting with people,” Monk said, explaining that not knowing everyone online almost motivated her to post. more because she liked to see the comments.
Monk believed that the secret to creating popular content on a platform like TikTok was to post about things that people can relate to, “like the mundane little things everyone has experienced in their life.”
She also said it was essential for influencers to listen to their audience’s comments, as well as being positive and uplifting on social media.
“I feel like the majority of the audience starts to feel disconnected from their influencers when they get too big and then they don’t really care about their audience anymore,” said Monk.
Monk believed it was important that brands don’t change the style of an influencer. Otherwise, she said it could make the content look like sponsored, like a “face holding a product,” which could see the influencer starting to fade in popularity.
She thought brands would work a lot more with influencers in the future “because audiences feel more connected to an influencer, if they see their everyday life and only watch their content, as opposed to celebrities or even ads. or infomercials “.
TikTok’s popularity has exploded amid the pandemic. By June 2020, the total number of monthly active TikTok users in the United States had grown to over 91 million, up from 27 million in 2019.
Monk said she realized she had become an influencer when people started asking her what hair and makeup products she was using.
Monk did not disclose his income. According to recent data from the music licensing platform Lickd.co, to make $ 100,000 per year on TikTok, a user would need to have a minimum of 10,000 followers or subscribers and get over 270 million clip views per year. .
Regarding how Monk finds the brands that appear in her TikToks, she said companies contact her most of the time.
As for how she promotes products in her posts, Monk said if she had creative freedom, she would try to incorporate that into general content that she was already producing. But otherwise, it follows what the “brand is comfortable with”. However, Monk pointed out that she won’t sponsor a product if she doesn’t like it.
Check: How this 22-year-old TikTok designer decorates her $ 1,400-a-month apartment with thrift store finds and crafts
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