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Your search history is more valuable than you think. Advertisers who have invested in Google AdSense rely on your search and location data for the ads they serve on the web. Google itself relies on your research data to provide more relevant results that make you want to come back. That's why data privacy is a hot topic: every company wants to know what decisions you make and why.
For this reason, many Google users choose to opt out of its many custom options. However, by disabling Google's activity tracking, you lose access to some very useful features such as local search results, ads, and recommendations tailored to your interests.
Would not it be nice to find a way to remove activity tracking without losing most of Google's great features?
Fortunately, Google listened. Since eliminating activity tracking altogether would break many of the most profitable features of the search engine, Google has created a forward-thinking alternative for users who opt for service but do not want to sacrifice their privacy. I will show you how it works and how to activate it on your own devices right now.
Which Google activity does it follow?
Google keeps an eye on a series of data detailing what you do online. Your search history, videos viewed on YouTube, the time you spend on the websites and ads you click are all reflected in your behind-the-scenes Google profile.
Google then provides this data to affiliates, such as advertisers, and transfers it to its own algorithm that provides you with recommendations and targeted information that you are familiar with.
If it sounds like a nightmare of intimacy, you are not alone.
These concerns have been raised several times with Google, but users seem comfortable enough with the service to continue to log on daily with their accounts on Chrome and Google.com. At the very least, Google explains very well what it does with user data and clearly explains how its use can benefit customers.
How to enable automatic delete activity on Google
After many requests, Google has finally released a new feature that automatically deletes a user's activity data after a set period of time. The company states that your data is only used for the time you specify before being purged of its systems. For now, the only two possible options are the 3 and 18 month deadlines.
Google claims that this system alters the operation of some of its features such as recommendations. Indeed, Google uses more than the most recent data without taking into account the oldest data.
A longer data collection period has the added benefit of providing more specific recommendations and suggestions, but this new method ultimately does much more to protect users' data than the previous one. In addition, you stay connected!
To access this new feature, go to your Activity Controls and sign in with your Google Account. From there, you will see the ability to set the memory of your account over 3 months or 18 months, as previously stated.
Once defined, the information stored beyond the parameters you have defined will be purged and rotated for new data. This creates a circle of recommendations and targeted content that remains in the settings you have defined. This privacy setting will probably put security-conscious people at ease with their use of Google.
Do not forget that this new feature is not yet available on all platforms, but we encourage you to check and refresh often to see if it is displayed on your device.
5 tips to get the most out of the Google app on your phone
Google is one of the most powerful tools online and should never be underestimated. The Google app allows you to group the many tools available from the company and group them in one place. These tools have become essential for many users, but here are some of their secret features that you may not know.
Click or tap to discover some of the secret tools of the Google app.
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