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On my Instagram feed, I see a lot of targeted ads on face masks and other anti-aging skincare products – and I'll admit it, I shop for both regularly.
From time to time, however, I see ads that just do not make sense. I will see commercials for meal kits that I will never use, commercials for machine washable women's shoes and dog food ads even though I do not have a dog.
How can this happen? Well, according to the Instagram FAQ page, the app pulls a full a lot of data from your Facebook and Instagram accounts; it includes everything you liked, the people you follow and the interests you have indicated, but it also extracts information from third-party sites and applications that you have authorized to link to your social accounts ( think of any application you have selected). I'm never connected to your Facebook account like Spotify or Yelp).
If you'd like to know the data and ad preferences that Instagram uses to target you, How To Geek has developed a guide. First, you should visit the Instagram Access Tool Web site (which may require you to log in).
From there, choose the tab "Privacy and security". At the bottom of the page and under "Ads", select "Advertising interests". Here you will find data on how Instagram targets you with ads. (You can also find it under "Access Data" in the "Privacy and Security" settings of any mobile device.)
My apparent interests include an animal rescue group, chocolate and homosexuality! This is in addition to the things I'm even more sure I've never looked for, such as Kozhikode (a city in India), paddle and flour.
You can also post your "advertising activity" on your Instagram account. You will find all the ads with which you have "interacted". The interaction is not clearly defined, but if one relies on my own activity, it apparently means that you never liked or clicked on his profile page. Under Instagram settings on your smartphone, select "Ads" and you will find it here.
Although we never know exactly how these factors are combined to form targeted ads in your feed. After a report from Buzzfeed News this week, it's safe to say that much of this is likely a result of your data being accessed by third parties.
And if you're tired of seeing ads like me, thankfully you can change your ad's preferences to inform what appears in your feed. One way to stop seeing some ads is to click on the three-dot icon next to an Instagram and choose "Hide Announcement."
If you do not want to spend your time reporting each ad, it's easier to make the change on Facebook. Under "Ads Settings", you can choose to deny permissions to deny the use of your data by third-party sites and the option to deny access permissions to the Facebook company's products.
The difference, according to Facebook, is that if you deny permissions to partners, you'll only see ads based on the information you've listed on Facebook, its partners (like WhatsApp), its products (like Instagram) and activities specific. & # 39; have interacted with. If you deny permissions to Facebook or its products as a whole, you will see ads, but they will not be as relevant to you.
Here's the thing: according to Instagram, you will always see the even The number of ads in both directions, but if you are particularly concerned about your privacy, it is a good step to take. If the advertisements you view have no interest for you, denying permission to others will help improve your Instagram. experience at least.
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