How to work with the best influencers and avoid ad blockers – TechCrunch

We have brought together the best marketers to global growth in one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them in this document. Growth report.

This is how you will master the growth marketing tactics, with tips you can not get elsewhere.

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Without further ado, on the advice.

Editor's Note: This is the first in a new series of articles on startup growth tactics in 2019 for Extra Crunch. This first article has been unlocked for all TechCrunch readers.

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Do not give up email subscribers. They are always useful.

Based on the ideas of Matt Sornson of Clearbit.

You have launched a new feature and want to tell your audience about it. You can send an email to your subscribers to the newsletter, but how do you reach the 20% + who have unsubscribed? Most people mistakenly consider that this audience is a lost cause.

• Create a personalized audience of all newsletter subscribers on Facebook.
• Post announcements announcing the new feature to this audience.
• You have now reactivated people who at one point were interested in your product instead of ignoring them forever.

Tips for working effectively with influencers

Based on the ideas of Barron Caster of rev.

• Create a referral system for influencers: influencers who hire other people get a% of their sales or listings. This creates a mini-pyramid structure and turns your influencers into a sales force. Why is it important? Some influencers do not actually sell products, but simply sign up tons of other influencers. Find these people.
• Get everything you can out of a commitment (for example, permission to use them as testimony for e-mails, social proofs, etc.).
• Working with influencers is a relationship game:
  • Go to conferences to meet influencers.
  • Treat influencers like kings. Surprise them with gifts like flowers / donuts. $ 100 to send a gift can pay big dividends if they value your brand more and share it with their subscribers.
  • Give influencers a tangible advantage to share with their followers. They care about their subscribers and want to entice them to click on their link to buy with them.

More tips for working with influencers

Based on the ideas of Cezar Grigore of Tremo Books.

• Geographic Deployment: Your return on investment increases when a group of influencers of the same category / region shares your product in an interval of 2 to 4 weeks. This gives the impression that everyone is talking about your product.
• Focus initially on influencers with audiences between 10 and 150,000 people. They are smaller and more willing to accept negotiated offers. There are enough influencers in this category willing to work in exchange for a free product. Most may not produce results, but some work well, bringing 50 to 200 customers within 24 hours. As you grow in profile and reputation for your brand, it becomes much easier to work with more influential people.
• It is more difficult to enter into contracts with larger influencers ($ 100,000-2 million). Only about 5 to 10% of the biggest influencers are willing to work on an affiliate basis (eg $ 10 / client).

Overcome ad blockers that screw up your conversion data

• Ad blockers can block FB tracking libraries and undervalued ad conversions (even at 50%). L & # 39; trick? Remember to use the IMG static FB pixel, not the JavaScript code, that ad blockers do not seem to block. – vs.
• Here is another workaround: You can extract the UTM tags from the URL and save them to LocalStorage using JavaScript. Then, send the stored data, along with the on-premises conversion behavior of the user, to a custom server that inherently bypasses the ad blockers. Just make sure your marketing links all have UTM tags. –Neal O'Grady's Curve of the request
• Do not forget that the use of ad blockers varies greatly depending on the audience and the type of device. Depending on your audience, ad blockers can be a huge problem or not. –Neal O'Grady's curve of demand
  • For example, few people on mobile devices have ad blockers. Not really a problem there.
  • However, on desktop computers, about 75% of experienced players and technicians can have it installed.
  • In contrast, on desktop computers, it is possible that only 25% of middle-aged Americans outside cities with technology platforms have it installed.
  • These are wavy numbers by hand. Google for more details.