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Huawei was the only major smartphone maker to increase its market share in the first quarter of 2019, challenging all the industry challenges of overtaking Apple and reducing the gap with the Samsung leader.
According to new IDC figures, Huawei saw its shipments increase by 50.3% in one year, reaching 59.1 million units. This gives the Chinese manufacturer a market share of 19%.
Meanwhile, Samsung saw its shipments fall 8.1% to 71.9 million. The company said sales of the flagship product of the higher-margin Galaxy S10 had been encouraging, but mid-range markets had been less successful. This affected the market share which dropped to 23.1%.
Smartphone sales
Samsung is confident that the updated "Galaxy A" portfolio will prevent further Huawei encroachment in the medium term, but analysts believe it should not lose sight of its targets.
"It is becoming increasingly clear that Huawei is becoming more and more interested in laser as it becomes more and more important in the world of mobile devices, with smartphones being its biggest asset," said Ryan Reith of IDC.
"The global smartphone market continues to face challenges in almost every area. Huawei has nevertheless been able to increase its deliveries by 50%, which represents not only a number two in terms of market share, but also a narrowing gap on Samsung. This new ranking of Samsung, Huawei and Apple is most likely what we'll see when 2019 is over. "
Apple saw its units fall 30.4% to 36.4 million, which reduced its share to 11.7%. Apple's service revenues help offset hardware falls, but the lack of collapsible handsets and 5G could be offset later in 2019. Apple's first iPhone 5G is expected for 2020.
Elsewhere, Xiaomi, Oppo and Vivo are in the top six.
Overall, the market contracted for the sixth consecutive quarter as consumers took longer to update their handsets.
"Consumers continue to keep their phones longer than before, as the newer, more expensive models hardly incite to spend a lot of money," added Anthony Scarsella of IDC. "In addition, the imminent arrival of 5G devices could keep consumers waiting until the networks and devices are ready for prime time in 2020."
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