Huawei sends shock shock warning as cat and mouse games continue

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Huawei sent other defiant messages to the United States this week, while he continues to adapt his activities around the blacklist of the supply chain, become a new reality . As the telecommunications giant prepares to launch his first smartphone missing from American technologyshe warned that the split of such a decision could not be limited to the United States and China, that is to say actively seek to separate Europe from the influence of the United States.

Not only is Huawei now "self-sufficient," its president said in the German press, but it must also thank Trump for elevating his status to one of the world's most famous brands. "We have to spend less on advertising," Eric Xu explained, "all potential customers know our name."

And the public relations challenge with the cat and the mouse has been more fun at the huge IFA technical trade show in Germany, where Huawei unveiled a "new" smartphone that was actually nothing like it. The P30 series has been a resounding success since its launch earlier this year: Rewards and rave reviews have helped drive strong sales. "In the spring," said Richard Yu of Huawei to his IFA audience, "we launched the P30 series in Paris, the most popular to date, in just six months, 16.5 million units were sold."

Yu announced a range of new products Huawei. Everything was going on as usual despite the existential context. The canceling Noice headphones and the new Kirin 990 chipset, which will power future devices, are central.

Yu also liked Samsung for reproducing the vibrant colors of Huawei before his slides became a bold title: "Introducing the new P30 Pro". But the company has actually added two new colors to the range. The fact that such a decision was announced as a "new" version, accompanied by a brilliant video, is an indicator of the importance of the stakes later this month when Huawei will unveil the all-new Mate 30 series.

Because the Mate 30 is a new device, built around this new chipset, it had not been fired by Google before the blacklist came into effect, so that it will be delivered without Android. This is a new territory for Huawei. It has built its fast-growing global smartphone business on the full Android ecosystem as well as Google's software and services. It remains to be seen how he intends to generate sales without access to one or the other.

Eric Xu was optimistic in his meeting with German newspaper Handelsblatt. Nothing will change in November, here is the complete blacklist, he assured. "We do not depend on the transition periods of the US government. We are already autonomous today. If it had been otherwise, we would have gone bankrupt. "

In truth, society did not expect to be here again. For months, the blacklist seemed likely to turn into a pragmatic compromise. But rhetoric between the two sides has hardened in recent weeks. "We have to realize that we have to live with American pressure for a long time," Xu said. "Not only will we survive under this pressure for a long time, but we will grow well as well."

Xu's message was much more complex than the optimistic statements of public relations. One theme is developing, that the United States may lead to a split between technology camps around the world. That would not be a good thing, said Xu in his interview, that would take us back to the era of different mobile phone standards in different regions.

However, although he said that, Xu also warned the United States that there is an emerging vision in Europe of all places that there should be competing standards for technologies. Regional variations. Asia. Europe . America. "Nobody says that an ecosystem of end-users in Europe will inevitably come from Huawei alone," he said. "But EU states have been talking about digital sovereignty for years."

If such an ecosystem emerges, explained Xu, Huawei would provide all its support, launching its new HarmonyOS in the mix alongside open source (unlicensed) Android. "This would solve the problem of European digital sovereignty: the ecosystem built by Europe could also involve US applications and play a global role. It could use Android OS and Harmony OS, both open source. "

Xu, no surprise would not be drawn on the details. Huawei had discussed it with "some" European manufacturers, but I can not reveal their names, "he said, and he said he expected Huawei" to have clarified the details by the end. of the year or early next year, "in a message was delivered to a German interviewer but addressed politicians in Washington and Brussels.

For the moment, all that Huawei will do will be presented in the media in the context of the US blacklist and the countdown to November. And it should be so – it's actually pretty hard to exaggerate the importance of the coming months for a company that has climbed the ladder in a short time to become the second largest supplier of smartphones behind Samsung , shipping more units than Apple.

Huawei has proved to be an excellent marketing specialist, using all means of communication to present the best possible argument in the fight against American adversity. At the beginning of the year, he used the Mobile World Congress Show in Barcelona brilliantly to send a message of challenge to the United States and the rest of the world. Since then, however, we have seen the blacklist come into effect and so we are beyond consumer sentiment and public relations.

There is a hard reality for Huawei in what happens next. It remains to be seen to what extent the unlicensed version of Android or its new HarmoOS operating system, HarmonyOS, will drive smartphones competing for international sales with Samsung and Apple.

As to whether there really is a chance to separate European manufacturers from American technology, this is very unlikely in the current state. But if the Chinese giant manages to make its way between Android and iOS, supported by billions of dollars in its balance sheet, it will completely change the landscape for the first time in ten years.

What is clear in the meantime, however, is that some new bright colors and high-level political warnings will not be enough to generate continued growth.

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Huawei sent other defiant messages to the United States this week, while he continues to adapt his activities around the blacklist of the supply chain, become a new reality . While the telecommunications giant is preparing to launch its first smartphone without American technology, he warned that the split of such a move could not be limited to the United States and China, it is not the only way to do so. that is, that she is actively seeking to separate Europe from American influence.

Not only is Huawei now "self-sufficient," its president said in the German press, but it must also thank Trump for elevating his status to one of the world's most famous brands. "We have to spend less on advertising," Eric Xu explained, "all potential customers know our name."

And the cat and mouse public relations challenge was more fun at the huge IFA technical trade show in Germany, where Huawei unveiled a "new" smartphone that was actually nothing like it. The P30 series has been a resounding success since its launch earlier this year: Rewards and rave reviews have helped drive strong sales. "In the spring," said Richard Yu of Huawei to his IFA audience, "we launched the P30 series in Paris, the most popular to date, in just six months, 16.5 million units were sold."

Yu announced a range of new products Huawei. Everything was going on as usual despite the existential context. The canceling Noice headphones and the new Kirin 990 chipset, which will power future devices, are central.

Yu also liked Samsung for reproducing the vibrant colors of Huawei before his slides became a bold title: "Introducing the new P30 Pro". But the company has actually added two new colors to the range. The fact that such a decision was announced as a "new" version, accompanied by a brilliant video, is an indicator of the importance of the stakes later this month when Huawei will unveil the all-new Mate 30 series.

Because the Mate 30 is a new device, built around this new chipset, it had not been fired by Google before the blacklist came into effect, so that it will be delivered without Android. This is a new territory for Huawei. It has built its fast-growing global smartphone business on the full Android ecosystem as well as Google's software and services. It remains to be seen how he intends to generate sales without access to one or the other.

Eric Xu was optimistic in his interview with the German newspaper Handelsblatt. Nothing will change in November, here is the complete blacklist, he assured. "We do not depend on the transition periods of the US government. We are already autonomous today. If it had been otherwise, we would have gone bankrupt. "

In truth, society did not expect to be here again. For months, the blacklist seemed likely to turn into a pragmatic compromise. But rhetoric between the two sides has hardened in recent weeks. "We have to realize that we have to live with American pressure for a long time," Xu said. "Not only will we survive under this pressure for a long time, but we will grow well as well."

Xu's message was much more complex than the optimistic statements of public relations. One theme is developing, that the United States may lead to a split between technology camps around the world. That would not be a good thing, said Xu in his interview, that would take us back to the era of different mobile phone standards in different regions.

However, although he said that, Xu also warned the United States that there is an emerging vision in Europe of all places that there should be competing standards for technologies. Regional variations. Asia. Europe . America. "Nobody says that an ecosystem of end-users in Europe will inevitably come from Huawei alone," he said. "But EU states have been talking about digital sovereignty for years."

If such an ecosystem emerges, explained Xu, Huawei would provide all its support, launching its new HarmonyOS in the mix alongside open source (unlicensed) Android. "This would solve the problem of European digital sovereignty: the ecosystem built by Europe could also involve US applications and play a global role. It could use Android OS and Harmony OS, both open source. "

Xu, no surprise would not be drawn on the details. Huawei had discussed it with "some" European manufacturers, but I can not reveal their names, "he said, and he said he expected Huawei" to have clarified the details by the end. of the year or early next year, "in a message was delivered to a German interviewer but addressed politicians in Washington and Brussels.

For the moment, everything Huawei is doing will be presented in the media in the context of the US blacklist and the countdown to November. And it should be so – it's actually pretty hard to exaggerate the importance of the coming months for a company that has climbed the ladder in a short time to become the second largest supplier of smartphones behind Samsung , shipping more units than Apple.

Huawei has proved to be an excellent marketing specialist, using all means of communication to present the best possible argument in the fight against American adversity. At the beginning of the year, he used the Mobile World Congress Show in Barcelona brilliantly to send a message of challenge to the United States and the rest of the world. Since then, however, we have seen the blacklist come into effect and so we are beyond consumer sentiment and public relations.

There is a hard reality for Huawei in what happens next. It remains to be seen to what extent the unlicensed version of Android or its new HarmoOS operating system, HarmonyOS, will drive smartphones competing for international sales with Samsung and Apple.

As to whether there really is a chance to separate European manufacturers from American technology, this is very unlikely in the current state. But if the Chinese giant manages to make its way between Android and iOS, supported by billions of dollars in its balance sheet, it will completely change the landscape for the first time in ten years.

What is clear in the meantime, however, is that some new bright colors and high-level political warnings will not be enough to generate continued growth.