Huawei stands out in the Brazilian smartphone market



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If at first you fail, try, try again. It seems to be the latest song from Huwei, who is at war with the world, who is trying a second time to gain a foothold in the huge Brazilian smartphone market.

Huawei is already selling its basic network equipment in the BRICS countries, but has been less successful with a previous incursion into the market for its mobile phones. Huawei took that first shot in 2014, but met a weak demand and finally decided to quit, according to a Reuters report.

A spokeswoman for Huawei confirmed to Caixin that the company was aiming to attempt a second test in the market with the launch of an unspecified model on April 30. The company will take a slightly different approach this time by collaborating more closely with more than two-thirds of local smartphone sales, a source told Reuters. In comparison, during the latest Huawei incursion, this company only worked with local wireless carriers, which account for roughly one-tenth of sales.

In the last two years, Huawei has become the world's third largest smartphone manufacturer, behind the world's leading Samsung and Apple. It is already a dominant force in many other Latin American markets, often with a double-digit market share.

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