Huawei's new Google Maps rival launches in October as battle begins



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According to Chinese media, Huawei is intensifying its rivalry with Google by planning to launch its own mapping service in October. The controlled government China Daily claims that the Shenzhen giant has secured the support of major software companies, including Booking.com, and is accelerating its plans "to deal with the US government's ban on using Google Map in its smartphones." 39; overseas. "

More generally, Huawei's CEO, Ren Zhengfei, warned the United States this week that if their list was banned by a US blacklist that barred them access to Google's full Android operating system , the manufacturer would try to break the global dominance of the smartphone by Apple and Google. ecosystem. This would clearly be part of this strategy.

"If the US government does not allow Google to provide the Android operating system," Ren & nbsp;told& nbsp; Sky News, "the world may have a third operating system – and it is not in the best interest or interest of the United States, to allow a small operating system to enter the world."

Huawei finally launched its new operating system a week ago – although HarmonyOS is designed for IoT platforms and not for smartphones yet. Huawei officials have publicly acknowledged that the company has not even begun to replicate the ecosystem of Google applications and that it would take years. It is also part of the process and must be taken seriously.

Huawei's "Map Kit" has this ecosystem of applications in mind. It is intended to support application providers rather than providing a client application, but once the back end is in place (assuming it works), the creation of applications too is a small step. That said, the millions of businesses and sites listed on Google Maps, as well as the usability of its various features, are not a trivial feat to replicate.

If the United States really block Huawei's access to Google, he will have no choice but to move quickly his competing program to maintain its international smartphone business. On this note, Ren warned Google (and Apple and the United States) that it "can not rule out the possibility that the third operating system will overtake them a day".

The China Daily quoted a Huawei executive as saying that service is essential for the technology company to maintain its position in foreign markets. Huawei estimates that 50% of mobile applications now rely on location-based services. Map Kit will support 40 languages ​​and provide comprehensive navigation services, including real-time traffic information and even accuracy on specific lanes of a highway.

Huawei's telecommunications infrastructure in more than 160 countries around the world provides an information base to support its card kit. For the rest, it has a balance sheet and development resources virtually unmatched in the industry to fund an accelerated card development process.

Timing is everything and nothing is accidental. Huawei can not wait for the blacklisted US position to be resolved – currently, the situation is changing, making business planning in Shenzhen impossible. The company was digging when the blacklist was first announced, softening its attitude when US President Trump appeared to ease restrictions. This was reversed again and the company decided to act. The lengthy business negotiations and the workings of the smartphone industry, which is evolving rapidly, are inconsistent. One can not wait for the other.

As for the details, Huawei will not have an effective mapping service in the immediate future. Until now, only Google has really managed the feat, and even Apple has scored several goals in trying to match the levels of friendliness and performance of his rival. But the mapping service is not the purpose of this ad. This is a much broader message, which concerns the entire integrated smartphone ecosystem, which has become comfortable and warm and which, until now, has little reason to change.

Huawei's CEO this week launched a clear – albeit civilized – threat against US dominance of this smartphone ecosystem, it is a threat that should be taken seriously in Washington and California. Once China (supported by Russia and other countries) has rejected US standards, it will no longer be possible to go back. And on this note, the Russian Yandex will probably be a major source of data required by Huawei to manage this new service. All in all, Google has more to lose than anyone.

Do not get me wrong, the timing of this news by PR China is not a coincidence. It's a targeted message that needs to be heard loud and clear.

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According to Chinese media, Huawei is intensifying its rivalry with Google by planning to launch its own mapping service in October. The controlled government China Daily said the Shenzhen giant had secured the support of major software companies, including Booking.com, and was accelerating its plans "to deal with the US government's ban to use Google Map in its smartphones abroad ".

More generally, Huawei's CEO, Ren Zhengfei, warned the United States this week that if their list was banned by a US blacklist that barred them access to Google's full Android operating system , the manufacturer would try to break the global dominance of the smartphone by Apple and Google. ecosystem. This would clearly be part of this strategy.

"If the US government does not allow Google to provide the Android operating system," Ren told Sky News, "the world could have a third operating system – which does not allow Google to run Android. is neither in the interest nor in the interest of the United States.small brother operating system in the world ".

Huawei finally launched its new operating system a week ago – although HarmonyOS is designed for IoT platforms and not for smartphones yet. Huawei officials have publicly acknowledged that the company has not even begun to replicate the ecosystem of Google applications and that it would take years. It is also part of the process and must be taken seriously.

Huawei's "Map Kit" has this ecosystem of applications in mind. It is intended to support application providers rather than providing a client application, but once the back end is in place (assuming it works), the creation of applications too is a small step. That said, the millions of businesses and sites listed on Google Maps, as well as the usability of its various features, are not a trivial feat to replicate.

If the United States really block Huawei's access to Google, he will have no choice but to move quickly his competing program to maintain its international smartphone business. On this note, Ren warned Google (and Apple and the United States) that it "can not rule out the possibility that the third operating system will overtake them a day".

The China Daily quoted a Huawei executive as saying that service is essential for the technology company to maintain its position in foreign markets. Huawei estimates that 50% of mobile applications now rely on location-based services. Map Kit will support 40 languages ​​and provide comprehensive navigation services, including real-time traffic information and even accuracy on specific lanes of a highway.

Huawei's telecommunications infrastructure in more than 160 countries around the world provides an information base to support its card kit. For the rest, it has a balance sheet and development resources virtually unmatched in the industry to fund an accelerated card development process.

Timing is everything and nothing is accidental. Huawei can not wait for the blacklisted US position to be resolved – currently, the situation is changing, making business planning in Shenzhen impossible. The company was digging when the blacklist was first announced, softening its attitude when US President Trump appeared to ease restrictions. This was reversed again and the company decided to act. The lengthy business negotiations and the workings of the smartphone industry, which is evolving rapidly, are inconsistent. One can not wait for the other.

As for the details, Huawei will not have an effective mapping service in the immediate future. Until now, only Google has really managed the feat, and even Apple has scored several goals in trying to match the levels of friendliness and performance of his rival. But the mapping service is not the purpose of this ad. This is a much broader message, which concerns the entire integrated smartphone ecosystem, which has become comfortable and warm and which, until now, has little reason to change.

Huawei's CEO this week launched a clear – albeit civilized – threat against US dominance of this smartphone ecosystem, it is a threat that should be taken seriously in Washington and California. Once China (supported by Russia and other countries) has rejected US standards, it will no longer be possible to go back. And on this note, the Russian Yandex will probably be a major source of data required by Huawei to manage this new service. All in all, Google has more to lose than anyone.

Do not get me wrong, the timing of this news by PR China is not a coincidence. It's a targeted message that needs to be heard loud and clear.

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