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It’s not just in South Korea that Hyundai has noted huge interest in its all-new all-electric Ioniq 5 model (23,760 pre-orders in 24 hours), which will hit the market within a few months.
In Europe, the introduction of the Ioniq 5 is also a huge success, far bigger than the launch of the all-new popular Tucson SUV in 2020.
Hyundai reports that between the February 23 unveiling and February 26, the number of customer inquiries in Europe reached 236,000. There are probably tons of people looking for their new all-electric car and the Ioniq 5 is on. their shortlist to consider.
“The world premiere of the Hyundai IONIQ 5 was followed by the highest number of inquiries from European customers on any new car launch for the brand.”
“Launched via a virtual world first, the IONIQ 5 quickly generated a very high level of website traffic and social media engagement from consumers in Europe – more than ever before recorded by Hyundai for a such event, including the launch of the hugely popular all-new Tucson SUV in 2020. “
In terms of pre-orders, the IONIQ 5 Project 45 Limited Edition (only 3,000 units available) was oversubscribed within 24 hours of opening reservations, almost three times, which we believe is close to 9,000 pre-orders alone. for the launch edition.
It’s really amazing and it looks like Hyundai has met customer needs for a fully electric car.
Now we’ll just wait and see if the company is able to produce enough Ioniq 5 to meet demand. In Europe, in particular, deliveries to customers will begin in the second quarter 2021.
Andreas-Christoph Hofmann, Vice President of Marketing and Product, Hyundai Motor Europe, said:
“The exceptionally high interest in IONIQ 5 underscores Hyundai’s strength in zero-emission mobility. With super-fast charging, long range and customizable interior space, the IONIQ 5 is a game-changer that sets the benchmark in its class – and these outstanding features were immediately attractive to a significant number of European customers. “
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