"I hear it in my sleep": CVS updates a music that "haunts" a psychiatrist | American News



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The American pharmacy giant, CVS, announced that it was going to update the jingle that it plays for the customers of the phone put on hold, a tune that was the subject of a viral open letter from a psychiatrist for Boston kids measuring who was "not healthy".

"I know," wrote Dr. Steven Schlozman. "I am a doctor."

The Boston Globe reported Friday that a CVS spokeswoman, Amy Lanctot, had said work on the queuing system was to "end later in 2019".

"Plans were already under way to improve the telephone system," she said, "and music is just one element."

Schlozman works at the Massachusetts General Hospital in Boston. Last spring, he wrote his letter for the CommonHealth newsletter, published by WBUR, Boston's NPR news radio station. It duly fueled a national debate, which took place humming the jingle on American television in the morning.

"Please, change your music waiting," he wrote. "Please, do the right thing, I hear it in my sleep, I hear it when I run, sometimes I wake up in the middle of the night humming that melody." haunts me day and night.It's not good for health.I know I am a doctor. "

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July 26, 2018

Changing the jingle, he said, would take CVS "or someone who works for you, or even a barely pubescent teenager who nevertheless knows how to program a music on his iPhone with more steadiness than those born before 1975 , about 48 seconds only.

"And 48 seconds is significantly less than the time I've been listening to your immutable sustaining music."

Scholzman wrote that he had found the Googling jingle, dubbed the Golden Dragon by Karl King, although his identity is disputed, and claimed to have spent "35 250 minutes 25 days" while listening to him waiting .

"I am 52 years old," he wrote. This means that I spent 25 days on my 18,980 days on this planet listening to this piece of piano. "

Schlozman stated that he was not opposed to the actual queuing, but that the time he had spent waiting for CVS's answer had helped, among other things, to become "greatly improved [in] trash basketball precision. He also provided scientific information to support his claim, although he admitted to having invented it.

"CVS hold's music stimulates the almond-shaped amygdala found in our reptilian brain," he writes, "and it's not good. It is the same region of the brain involved in road rage, the rising of the middle finger and listening to Steve Miller's group singing Abracadabra.

"About 98% of those surveyed as part of a large multicenter study examining the response of the average American to the music of the CVS pharmacy reported that their tonsils (the plural of amygdala) were angry.

"This study obviously does not exist. But it could!

Speaking to the Globe on Friday, Scholzman said that CVS's decision was "not related to the letter I wrote … I can not, in good conscience, draw from it." But I feel good, that 's great, I was tired of this music, like so many others.

But his agony may not be over yet. In her statement to the Globe, Lanctot, the CVS spokeswoman, did not say that updating the jingle would undoubtedly mean using a different melody.

"Nothing has been finalized yet," she said, "including what music we're going to use with the new system."

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