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Reddit might not have had the most memorable commercial during Sunday’s Super Bowl, but it certainly had the shortest.
The community chat website, recently in the news after some of its commentators commented on wild trading of heavily bypassed stocks like GameStop Corp.
kicked off their first Super Bowl commercial with a five-second text card that looked more like the end credits of “The Big Bang Theory” than a typical high-value Super Bowl commercial.
“If you are reading this, it means our bet has paid off,” the ad read. “Big game seats are expensive, so we couldn’t buy a full one.”
The price for a 30-second commercial for this year’s Super Bowl was $ 5.5 million, according to Variety, which would work out to about $ 915,000 for five seconds.
Update: It aired again before Q4 started, so probably crank up that budget a bit.
At just five seconds, Reddit still wasn’t the shortest commercial in Super Bowl history: Miller High Life had a one-second ad in 2009, and Seattle-based Ivar’s Seafood Restaurants ran a half. -second regional advertisement the same year.
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