[ad_1]
Socially savvy brands can not miss a party without a comment on their content, and Mother's Day is one that naturally has an interest in intervening. hot and fuzzy like Mother's Day? Apparently, you get a full uterus of breakfast.
Today, IHOP tweeted a rather strange picture of a stack of pancakes apparently stacked in a woman's body and seen by ultrasound. Viewers immediately began to express a mixture of confusion and repulsion at almost every aspect of the picture.
"If you have pancakes in your vermin, does that make you a pancake mum?" Happy Mother's Day to all mothers! "
The tweet raises so many questions. Just a lot. Each more disturbing than the last. Does this imply a uterus and a stomach are the same thing? Do these pancakes come out of the body right now? But the only question that really matters is: God, why?
IHOP may have achieved an impressive blow with its name change as IHOb, the International House of Burgers, but is the world ready for its attempt to be an IHOBGYN? No, that's not it.
Although the tweet does not offend so many people, an ultrasound image is a moving thing. It is usually either a source of extreme joy or a serious concern.
Some also noted that the picture was particularly embarrassing to be displayed in a highly polarized national debate on state abortion bans:
IHOP is certainly not the first brand to try a joke on ultrasound and to find that it has met a very contrasted reception.
Doritos found himself in a similar situation in 2016, when his position in the Super Bowl "Ultrasound" left some viewers believing that the line of striking advertising was a little too disturbing to be played with laughter.
Adweek has contacted IHOP to comment on Mother's tweet reactions, and we will update this article if we have news.
[ad_2]
Source link