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SINGAPORE, May 16 – Vegans, vegetarians and plant lovers will soon have more choices when ordering meals online.
As of May 21, Deliveroo Food Delivery Company is associated exclusively with the US food company Impossible Foods to offer dishes and dishes based on herbal products.
They will be on the menu of eight restaurant brands with a total of 33 outlets in Singapore, namely Fatboy's Burger Bar, FatPapas, Omakase Burger, Oriole Coffee + Bar, PappaRich, PS Cafe, Three Buns and Wolf Burger.
Impossible Foods develops herbal meat substitutes.
Deliveroo's general manager, Siddharth Shanker, said, "We have seen an increase in demand for vegan or plant-based options over the last two years."
Orders from vegetarian or vegan restaurants on its platform rose from 7% in 2017 to 10% in January of this year.
Restaurants in Singapore have also been receptive to Impossible Foods meat substitutes so far, Deliveroo said.
Impossible Foods launched its Singapore-based herbal meat earlier in March by associating eight restaurants, including Potato Head, Gordon Ramsey's Bread Street Kitchen and Wolfgang Puck's Cut.
The restaurants serve dishes containing Impossible Foods kosher and halal certified beef.
Deliveroo noted that four restaurants have seen an average 15% increase in their customers since they've started serving Impossible Foods dishes.
Mr Shanker said: "The introduction of Impossible Foods on Deliveroo fits our strategy to offer more plant-based foods with less impact on the environment."
Impossible Foods is known for its impossible Burger, consisting mainly of soy protein and potato, coconut oil and sunflower.
The company genetically modifies the yeast and uses fermentation to produce a molecule containing iron called heme, which creates the flavor of the meat and gives the cake its red color.
The Impossible Burger would be more environmentally friendly than the one with a conventional ground beef patty because it requires less water and land to produce while emitting less greenhouse gases and of pollutants from the water.
Jordan Sadowsky, director of international launches at Impossible Foods, said: "With nearly half of the world's meat consumption coming from Asia, our priority is to find more ways to grow in the region." TODAY & # 39; HUI
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