In the continuous wars, Apple says that it can coexist with Netflix

(Reuters) – Far from being a murderer of Netflix Inc., Apple Inc. is considering its next Apple TV + streaming service as another that could coexist with other services purchased by viewers, Apple's chief executive said Tuesday. , Tim Cook.

In March, Apple announced its intention to launch a streaming service with original content from big names such as Oprah Winfrey and Steven Spielberg. He plans to spend $ 2 billion on programs but has not specified the cost of the service.

Investors are watching Apple Television's efforts closely as subscription services play an increasingly important role in its bottom line, as iPhone sales go down.

Apple is embarking on a crowded world, including the launch of Walt Disney Co's $ 6.99 per month service this fall. At the other end of the price spectrum, YouTube of Alphabet Inc. announced this month that it is increasing the price of its online YouTube TV service, a bunch of more than 70 cable-shaped channels, to 49 $ 99 a month.

At a conference call with investors Tuesday, Cook said that Apple would not try to give viewers everything they wanted.

"There is a huge cable movement upward," Cook told investors at a call Tuesday, referring to streaming TV services broadcast over the Internet rather than a service. by traditional cable.

"We believe that most users will get several superfluous products and we will do our best to convince them that the Apple TV + product should be part of it."