In the DIY DIY studio for Snapchat selfie filters

Since Snapchat launched its Lens Studio in 2017, it has spent the last 13 months making a major effort to develop this platform. This is the first time that he has partnered with another company to introduce his RA authoring software. Meanwhile, Nike is taking advantage of this collaboration to market its star athletes in the NBA. This means that you will see items related to LeBron James, Kyrie Irving, Russell Westbrook, Kevin Durant, and others, integrated into Snapchat 's augmented reality filters.

In Snapchat's workshop, which can be found in the Nike Owners HQ pop-up in Charlotte, users can choose from four different models in a customized version of Lens Studio: sunglasses, segmentation, hat and headband. Once you have selected one of these elements, the software provides the virtual resources of Nike and Jordan Brand, as an inspiring quote from LeBron James that you have inserted into your anti-glare filter. If you're not a LeBron fan, you can put the name of Wesbrook's shoe line ("Why not?") On your augmented reality glasses, or simply choose a Nike headband with confetti .

Depending on how creative you want to use your NBA and Nike RA goals, the process can take as little as a few minutes. Once your filter is created, simply pair your Snapchat profile with the Lens Studio session, using a snap code, and then publish it to your account. You can then start sharing it with your friends and the Snapchat community, who may want to use it if they look like the appearance. (The one I created is below, in case you're interested.)

What sets Lens Studio apart is that you do not need to know how to code to use it, since Snapchat has designed it for beginners and programmers. And if you encounter problems at the Nike Snapchat Workshop, goal experts are at your disposal to guide you through the process. For Snapchat, this is just the latest example of how Lens Studio is a key part of its overall business strategy. Just a few months ago, the company integrated AR filters into its desktop computer with the new Snap Camera, which allows users to use Lens Studio filters (as well as those from Snapchat) in apps. video chat like Skype and Google Hangouts.