In the United States, the use of Apple Pay remains behind, according to new data

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A new report from CNBC Nowadays, we are addressing the different uses of mobile payment platforms such as Apple Pay around the world. The report explains that while the use of mobile payment is increasing in many countries, its adoption in the United States continues to lag behind.

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One of the main drivers of mobile payment adoption by consumers in other countries is the fact that the main alternative is cash. Gerard du Toit, a partner and head of Bain's North American banking and finance division, said the economies of countries such as China and India have long depended on liquidity.

Therefore, the idea of using a mobile payment platform such as Apple Pay is more of an interest to consumers than to carry cash. The United States, however, has a much more developed credit and debit card system:

"China and India have been very pecuniary economies, with a factor of contrariety and friction quite high," said du Toit. "Mobile payment is a huge improvement over managing a lot of cash. One of the main drivers of mobile phone adoption is the size of its improvement. As far as the United States is concerned, there is already a good solution. "

In China, Bain data show that in terms of "percentage of adoption" among Chinese consumers, WeChat Pay is the most used means of payment (84%), followed by AliPay ( 81%). From there, liquidity stands at 64%, followed by debit and credit cards at 54% and 52%, respectively. Apple Pay ranks at 17%.

In the United States, however, credit cards are the most used method of payment (80%), followed by cash payments (79%) and debit cards (59%). Physical checks are at 53%, followed by PayPal at 44%. Apple Pay comes just behind with just 9%, followed by Venmo, Zelle, Square, Google Pay, Facebook Messenger and Snapcash.

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A former Samsung Pay executive attributed this to the lack of acceptance in the United States:

Will Graylin, founder of LoopPay, which was sold to Samsung, said that merchants had to reach a certain threshold even before the most novice users plan to move entirely to mobile. He said that it takes at least 90% acceptance so that even 1% of consumers change from habit.

"The reality is we're not there yet," said Graylin, who was also co-CEO of Samsung Pay. "There is just not enough ubiquitous acceptance."

For its part, during the last quarter, Apple announced the growth of Apple Pay. Cook said the number of Apple Pay transactions and user growth exceeded PayPal's, although he did not specify the details of growth in the United States.

What do you think of this data? How often do you use Apple Pay in the US and in other countries? Let us know in the comments.

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