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Figures from Sony Pictures Network, official presenter of the FIFA World Cup 2018 in India, revealed that half of the viewers in India are women.
According to an article in Hindustan Times, nearly 100 million Indians watched 26 group games and as expected, most viewers were from crazy Indian football states like West Bengal, the Kerala, the northeastern states and Maharashtra.
The matches were broadcast on 99.3 One million people watched matches on their channels and 18 million on SonyLIV streaming service. According to Barc, which provides viewing data on impressions and not on people, the first 26 games, played between June 14 and June 22, collected 90.7 million impressions.
According to the company, women accounted for 46% of viewers and rural audiences, 41%.
Although the numbers are well below those of the 2018 Indian Premier League (IPL), which had reached a total of 213.9 million spectators for the eight matches played between 7 and 13 April, the growing popularity of football in a crazy cricket nation India
"The truth is that the FIFA World Cup will be monitored every four years.It has its own draw.The nature of the event is such that she gets her own traction.It's more than chasing after the clubs [football] through EPL or La Liga.These figures definitely show that the football audience in India is on the rise, "said Harish Krishnamachar, co-founder of Sportoid, a sports consulting firm.
Regional language streams have always worked in a sports tournament like this. It's not been different this time too. Sony's feeds in Hindi, Malayalam, Bengali, Tamil and Telugu have so far contributed to 46% of the total number of television viewers.
"Our strategy of involving viewers and caterers in their local language has allowed us to expand the market and reach a broader fan base," said Rajesh Kaul, President, (Distribution and Sports) , Sony Pictures Networks India.
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