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Juventus has always had an obsession for the Champions League and the incredible acquisition of Cristiano Ronaldo for £ 88m is just highlighting their relentless pursuit of fame.
Such an investment in Ronaldo, with 120 million euros committed solely to salaries, would generally be considered a huge risk at age 33.
But fresh out of a seventh consecutive title, Juve can be forgiven for picking up his chips and Tout va bien. While their intentions are purely selfish, the arrival of Ronaldo can not help but resurrect what was once the world's biggest league.
By badociation, this is a golden opportunity that the biggest Italian clubs have to grab, even if a title race fails to flourish in the short term. The goal is to return to the Serie A with Jose Mourinho who immediately proclaimed the world's most important championship.
(Image: Juventus / Twitter)
(Image: AFP)
"Serie A to become the most important league in the world, "said Mourinho after the seismic movement of Ronaldo. "Everything can change in football, team prospects like Inter, Milan and Roma are changing now, and now Juve is much stronger with Cristiano." They are more motivated by the signing, they contribute to the quality, attention and excitement of Serie A. I congratulate Juventus. It's a blow to all levels, including marketing, advertising and merchandising. "
After more than a decade of La Liga domination in Europe, the financial position of the Premier League in the transfer market and the Bundesliga Innovation and the superior experience of fans, Serie A daring to dream of returning to the glory years.
It has already developed a reputation as a haven for the most outstanding managers and coaches of the game, thanks in large part to the Coverciano Coaches Academy. Tactics and their philosophy have always been the most interesting in Europe, especially in recent times: the revival of three at Sarri-ball, orchestrated by the new boss of Chelsea.
The financial pitfall of the Premier League could also be reduced gradually, and the league will adopt a similar strategy.The fees will be divided into several packs, which ends to the ability of the Sky Sport Italia broadcaster to show every game live, probably generating hundreds of millions of euros in additional revenue.
On the field too, the Italian teams seem to be more formidable in Europe, Roma finally succumbed to Liverpool in the semifinals and Juventus, having reached two finals in three years, was controversial in the quarterfinals against the Real Madrid with Ronaldo's stoppage time
This year, they also had the opportunity to qualify for the playoffs, with world-clbad players such as Mauro Icardi, Milan Skriniar and Ivan Perisic, who have all attracted the attention of the biggest European clubs
. with the refreshing approach of Atalanta (who beat Everton in the Europa League last year) and their dedication to providing opportunities to young talents and Sbaduolo, who remain dedicated to dominance
Problems still remain, namely the news sobering alongside the sumptuous acquisition of Ronaldo that Bari, Reggiana and Cesena all have
This trio will turn to Parma, the # 39, one of the most important Italian clubs of the golden age, for the sake of hope. They also suffered the same fate, but they came back from their ashes to make three consecutive promotions at the summit this year.
But if these different layers have a role to play in the relevance of Serie A today, it begins and ends. with Juve. They have always considered themselves equal to Real Madrid, Barcelona, Bayern Munich and Manchester United.
And they will now benefit from comparable attention this season after acquiring one of the biggest box office attractions, defying the father's time with his spectacular hat-trick against the big time. Spain at the World Cup).
The Mourinho declaration may well prove to be the consensus over time given the cyclical nature of football. But for the acquisition of Ronaldo, and therefore the Serie A able to declare itself the best league in the world, Juve wins the Champions League is imperative.
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