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Yash Raj Films' "Thugs of Hindostan" is presented as the studio's most expensive project with a budget of nearly 200 crores. Photo: Twitter / @TOHTheFilm
New Delhi: If Yash Raj Films hits the nail with his Diwali offer, Thugs of Hindostan will be known right out of the movie on November 8, but the adventure of 39, action, presented as the most expensive studio This project, with a budget of nearly 200 crores of rupees, is already recovering its costs. Amitabh Bachchan and Aamir Khan-starrer expect that the sale of rights to the film, a digital platform, or Amazon Prime Video and Sony Pictures Networks will get the rights to the film for a value between 60 and 70 Rs each. Both platforms have long-term partnerships with YRF.
"Thugs of Hindustan is the first and most exciting TV show of the year. we are confident that all possible records will be measured, "said Neeraj Vyas, sales manager of the Sony MAX Movie Group and Sony SAB, refusing to comment on the size of the transaction, adding that Sony and Yash Raj had already forged a unique partnership .
YRF and Amazon were unavailable for comment.
Film trade experts say the film will be able to generate about 15 to 15 crores of rupees with the musical rights sold by Yash Raj under his own label. The studio also distributes the film itself. As a result, although multiplex revenues are dependent on the ultimate ticketing collections, it is likely to bring in 10 crores to 15 crores on individual screens across the country before the release of the film, as they must pay a minimum guarantee.
Thugs, which was directed by the director Dhoom 3 Vijay Krishna Acharya, is to release more than 5,000 screens throughout the country, in its Hindi, Tamil and Telugu versions. The maximum number of screens for a Bollywood big-ticket movie remains at 4,500. It's also the fifth Indian movie to come out in IMAX.
Atul Mohan, editor-in-chief of the specialized magazine Complete Cinema, expects Thugs of Hindostan to be distributed on 1,500 screens in the rest of the world. higher than the figure of 1200 reserved so far for a film in Hindi, comprising respectively 550 and 200 screens in the United States and the United Kingdom, two major territories.
Given the buzz around the movie and Diwali's extended weekend, movie distributor and exhibitor Akshaye Rathi expects Thugs of Hindostan to produce collections of net wickets from 40 crores of rupees on the day of its opening in India and another crore abroad.
"Diwali is by far the best time of year of release of a movie. The expectations of Thugs of Hindostan are even more numerous, because normally at least two major Hindi films are on the program, but this year it is a solo output in Hindi . We expect the film to take a spectacular opening and set new box office records, "said Ashish Saksena, Director of Operations – Cinemas at the BookMyShow online ticketing site.
YRF refrained from conducting an aggressive promotional campaign with industry experts estimating its marketing budget. do not exceed Rs. 10 crore. Since the launch of founder Yash Chopra's birth anniversary trailer in September, the studio has released only song clips and behind-the-scenes footage of costume and fight sequences.
"It's not as if they were fighting for Saurabh Uboweja, international brands expert and CEO of the management consulting firm Brands of Desire, adds that the studio's investments have been devoted to the production of 39, a film of this magnitude. star cast, announcing the release two years ago and delivering it on time. The fact that the film and its trailer sparked curiosity helped to reduce the marketing budget.
However, some experts remain skeptical about the ultimate fate of the film. The Diwali versions have a phenomenal opening story and failure. Prem Ratan Dhan Payo by Salman Khan and Krrish 3 by Hrithik Roshan are a striking example.
250 crore to date, "Mohan remarked. "The ultimate answer to Thugs will depend on how content is received."
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