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"At a meeting between the board of directors of OPPO Mobiles India Private Limited on November 28, 2018, it was mutually decided that Mr. Yi Wang, general manager of the company, will step down , as of November 30, 2018. Wang has played a crucial role in Oppo's trip to the country since entering the Indian market, "said the company in a statement.
According to sources, Oppo's management reportedly exerted pressure on the Indian team It was not possible to achieve the expected results at a time when Xiaomi has been in pole position since close to one year in the country.
The Chinese company's net loss increased to Rs. 3.58 billion in 2017-2018 from $ 0.42 billion a year ago, according to documents filed with the Registrar of Companies (RoC). He announced a net loss of Rs.7.78 billion for the six months ended September 30, 2018.
Industry badysts largely attribute these losses to the company's huge marketing expenses. Navkendar Singh, deputy director of research at IDC, said the main reason for these losses was huge expenses, even though returns do not come in. "On the other hand, Vivo and OnePlus are fine, so a change of custody is needed.Vivo Positioning is now younger in terms of products, and its marketing spend is more than oppo over the past 3 years. -5 months, they get returns. "
Tarun Pathak, Associate Director at Counterpoint Research, also supported this view and these decisions. taken in the past, especially in terms of investment in major marketing campaigns, continue to haunt them. "It's better to be leaner for them … However, this year is better for Oppo than last year because the average selling price (ASP) of their products started to increase and they experimented with their wallet. products. "
Oppo, according to Singh, made a lot of changes to the chain's strategy and also closed the wickets, but that did not really help the brand. "They will remain disconnected, that's what their DNA is." Channel expansion is important, but Pathak added that Oppo had to look online as a channel to sell devices because Realme, which had started as a sub-brand, did not operate autonomously. "Online, it's a challenge they have to face and build a comprehensive network strategy."
Last year, Oppo had signed a five-year contract worth 10.8 billion rupees with the Indian Cricket Control Board (BCCI) for the rights of the Indian team jersey.In addition, the brand has spent so much aggressive to set up its offline retail network
Oppo's and vivo's combined Indian revenues rose to 23,173 million rupees during fiscal year 18 compared to sales of Samsung for the fiscal year 2006 to 34 261 million rupees., Which is another company BBK also reported a net loss of 1.2 billion rupees in 2017-2018, compared with 1.13 billion rupees the year before
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