YouTube Stories Receives Green Light for Broader Deployment of High Traffic Channels

As YouTube videos get more and more sophisticated, the platform is developing a more informal method for fans to share with fans: YouTube Stories. After testing the largely imitated Stories format last year, YouTube now offers this feature to creators with more than 10,000 subscribers, along with new features such as the ability to comment on stories.

The original Snapchat format has now been widely adopted by several social media platforms from Facebook and Instagram to LinkedIn. On YouTube, the abbreviated video format seems to be designed for less formal videos, such as casual vlogs and behind-the-scenes updates, as short vertical videos. Google calls the format light, easy and fun.

Unlike the original format of Stories (and most adaptations), YouTube Stories will remain in place for a week instead of a day. As with Instagram, creators who already have access to the feature, like FashionByAlly, have also recorded and categorized some stories to allow viewers to look beyond that seven-day period. The format also fits the usual options for pasting video with stickers and text, or for adjusting video with a filter.

. group of creators to test, the broader deployment of today also brings a new comment feature. Stories comments will have options similar to regular YouTube comments, including comment moderation, up / down navigation buttons, and heart-shaped buttons. Creators can also respond to comments directly in the story.

Creators record a YouTube story using the camera's application. To see this feature, creators must be part of the YouTube partner program, which requires the membership of at least 10,000 subscribers.

Stories can be spotted in its own tab on the channel page, but will also be deployed on subscriptions. tongue. For non-subscribers, stories may still appear on the home page or in the To-do lists.

This feature could offer creators an informal way to share videos beyond the traditional YouTube video. Critics of this new feature call it a copy effort, others complain about seeing chain stories to which they are not subscribed.

YouTube started testing stories a year ago, originally calling the videos before moving on to more common stories. YouTube says today's larger deployment includes returns from these early tests.