Counterpoint: Xiaomi wipes out competition at Diwali



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Diwali's end-of-year celebrations ended on November 8 and, thanks to the holiday spirit and numerous discounts offered by retailers, smartphone sales increased by 26% per year. compared to the same period of the previous year

They played a leading role in their respective online sales events, "Flipkart Big Billion Day" and "Amazon Great Indian Festival". OEM stores, including mi.com, vivo e-store and Hi Honor, contributed to the 46% increase in online sales. .

The big winner of the Xiaomi shopping festival is 43% online and 14% offline in the respective categories, consolidating its position as the market leader on Samsung.

One of the most impressive companies was Realme, which recorded a record performance for any new brand in India.

Hanish Bhatia, a senior badyst at Counterpoint, said emerging brands such as Pocophone, Asus, Nokia, and OnePlus were also doing so. well online, unlike Apple and its iPhone that received a lukewarm response, compared to other manufacturers.

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