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When Karan Johar posted the photo on Twitter, he reached about 16 million subscribers – he received 50,000 "likes" and nearly 4,000 retweets. When he published the same selfie, accompanied by another photo of Modi on Instagram, this time with an eloquent caption praising Modi, he joined more than seven million of his subscribers and received more than 10 lakh likes .
With the elections of Lok Sabha Just a few months away and the position of the various political parties on the verge of reaching its crescendo, the BJP seeks to tap into as many varied constituencies as possible – and a key element Modi's strategy turns out to be the Hindi film industry.
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In just two months, the Prime Minister participated in at least three of these events or interactions related to the world of cinema and was seen in the company of a celebrity entourage of Bollywood. The main theme of these meetings was his photos with the celebrities he met and the social media attraction he had in return.
On December 18, Modi met with a delegation of producers from the Hindi film industry, including big names such as Karan Johar, Ajay Devgn, Akshay Kumar, Roy Siddharth Kapur and Rakesh Roshan. Akshay Kumar alone has more than 23 million followers on Twitter. His photo of the meeting attracted nearly 60,000 people. Kumar, who is generally known for his adrenaline-related machismo roles, has kept a prominent place. Modi managed to tap into this photo in a single photo
Less than a month later, on January 11, he had met actors Ranbir Kapoor, Ranveer Singh, Alia Bhatt and Vicky Kaushal, among others. Singh has 19.3 million subscribers on Instagram. His post, which showed him in his arms Prime Minister Narendra Modi has 31.5 laks.
Jaadoo ki Jhappi! Joy of meeting the Prime Minister of our great nation @narendramodi . Pic.twitter.com/7OEz6hIOWP
– Ranveer Singh (@RanveerOfficial) January 10, 2019
The Prime Minister, with an air of conviviality, also wishes to tweet his thanks to the celebrities who shared the frame with him, often adding a whiff of humor here and there. Filmmakers and actors have posted photos with the Prime Minister on their Instagram and Twitter feeds.
But when celebrities align with a candidate, what do they really offer? The answer involves reach, resources and weight. Yet, these past few days have highlighted the political potential of celebrity on social media: the use of social interactions to reach a very large sample of the population, which may not necessarily be political.
The last batch of images is that of the inauguration of the National Museum of Indian Cinema at the headquarters of the Film Division in Mumbai last Saturday. Asha Bhosle, Aamir Khan, Jeetendra, AR Rahman, Kapil Sharma, Rohit Shetty, Badshah, Parineeti Chopra, Bhushan Kumar, Divya Dutta and Kunal Kohli were among the stars on which Cli played. Once again, images of Modi hugging and laughing with these stars broke the Internet.
Several of those present at the event tweeted their photos with the Prime Minister. If we simply add the number of tastes on each image, the average reach is about 15 lakh. Add to that retweets, retweets on the Prime Minister's retweets and we're looking at confusing numbers.
The results of the last elections show that the Prime Minister's position, which was recently the raging favorite for a second term, has become more uncertain and his image of developmental man has also suffered. the plight of farmers and unemployment, as well as policies such as demonetisation and the GST.
Alongside the resounding campaigns and counterattacks of the opposition in Parliament or at public gatherings, Modi decided not to overlook any element. When Modi shines his sparkling teeth and poses with some of Bollywood's most influential and popular faces, he inadvertently believes that it's one of them. It's like the archetype of "cool boy" in college: he knows everyone, everyone knows him – wants to know him. This guy travels the world, but with a purpose. He is very active on social media and is undoubtedly the center of attraction wherever he goes.
That's why the unique gravitas of Modi on photo shoots and wedding appearances all serve a more ambitious purpose than the one of approval – to cultivate on this mbadive celebrity fan base that is ready to see it beyond the obvious. Celebrities can make popular political positions more popular or, when they fight against alternation, unpopular unpopular positions. With a single selfie, PM Modi manages to achieve all this.
In the past 25 days, rivals BSP and SP have announced the creation of a historic electoral alliance in Uttar Pradesh. Leaders of 23 opposition parties gathered in West Bengal for the mammoth gathering of Mamata Banerjee announced the "end of the BJP" during their stay in Karnataka. , a game of hide-and-seek broke out, while BJP and congressional MPs were hastily sent to resorts amid a policy of defection.
Then, as if the political potpourri had not simmered enough, a mysterious cyber-expert proclaimed himself that the EVM hacking is real. Two days later, Priyanka Gandhi announced her formal badent to political life.
However, even though these events are an inseparable part of the current political discourse for crucial elections, they are probably not even half as many people known, read or mentioned as Prime Minister Narendra Modi's maintained with many other actors in the Hindi film industry over the past 25 days.
publish celebrity ads because celebs and "influencers" are already complete social networks delivering messages to this cohort. With voting among 18- to 24-year-olds being the most sympathetic to their influence, inspirational messages from their favorite personalities could, by chance, encourage them to go to the polls.
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