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"There is a definite interest today for the Indian fashion scene because our Indian weddings are global news, so the conversation begins with" Oh my God, what are the marriages you are doing? "Indian fashion comes into play through Indian weddings," Dongre said on the sidelines of the Lakme Fashion Week Summer / Resort 2019.
Dongre had two main goals at the fashion gala on Thursday. The first was to present a special capsule collection developed by its brand Anita Dongre Grbadroot in collaboration with artisans from northeastern India.
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"It's a very special region, it's the most sustainable region in India … The lifestyles are naturally sustainable there, I would really like this region to remain as pure and unaffected by the rest of the world. world, and I think the only thing that can happen if they find job opportunities there.
"Supporting their profession becomes a dual responsibility because it is essential to keep this area sustainable," she said.
The second was to present his line "A Summer Reverie", made with a biodegradable fabric called Tencel, from Austria. "At Anita Dongre House, such collaborations are very important to us today because we have a sustainable mission, so it's important to work with companies and manufacturers that produce fiber in a sustainable way." 19659005] "I went to the Lenzing Group in Lenzing, Austria, met them a few months ago, saw first-hand that they manufacture sustainably and that the fibers they use come from resources renewable, and that they are biodegradable … hence the collaboration and collection, "said Dongre.
She added that many durable fabrics are expensive, but that Tencel is not no. "That's why I created a very affordable ready-to-wear collection. I think it's accessible. I really want to do sustainable mainstream. With the collection of today, I hope to be able to do it, "added the designer, who addresses different markets with her multiple brands.
How does she define it? sustainable development?" Sustainable development is not just a process. It's also a lifestyle. Sustainability is the way you live life. It's as simple as that. Do you close the tap while brushing your teeth? Do you take a bath with a bucket and not the shower? How much do you consume?
"I think it's important to give more to the Earth than you take it in. But, in fashion, it's about wearing a garment made in a sustainable manner or that makes a woman accountable. for its sustainable development. "
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