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The 2019 Oscars are the last victim of the fight the entertainment industry faces – staying entertaining and relevant, while avoiding scandals. Is it possible in a new era where everyone is offended?
ABC, which airs the Oscars, would struggle to find a host after the withdrawal of comedian Kevin Hart as a result of controversy sparked by his homophobic tweets dating back a decade. The posts were revealed just days after the announcement of his Oscar role.
This is not the first time that the Oscars are without a host, although the last time dates back to 1989. Today, an imprudent word, Even though, many years ago, many people thought twice before applying for a prestigious position (and reviewing all Tweets since 2011).
The Oscar host is traditionally responsible for comedy monologues and entertainment between ads.
The ideal candidate must therefore be funny, but not tasteless, relevant, but avoid controversial subjects, politically aware, but not too partisan and recognizable enough to boost odds. No wonder ABC was struggling.
The Oscars is not the only PC-standard show. Those who sell the biggest American sporting event – the Super Bowl – have tried to play it as cautiously as possible, giving up political subjects and risky jokes. And even then, the strategy did not work very well.
Vegans scoff at Hyundai after the firm mocked non-meat consumers. While reporters criticized Washington Post owner Jeff Bezos for a $ 5.25 million ad, Tom Hanks said, saying that money should have been spent on employees.
Finally, Bud Light succeeded in offending the United States. Corn Producers Association mocking Miller Lite for using corn syrup in his beer.
Meanwhile, the Super Bowl LIII got the lowest ratings in one night for big game in a decade. Apparently advertisers have gone out of their way to try to hurt no one, but they forgot to entertain us.
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