What does the success of the CAPTAIN MARVEL box office look like?



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Credit: Marvel Studios

Credit: Marvel Studios

450 million Canadian dollars. 900 million dollars in the world.

That's what we said.

You thought we were going to bury the fire?

Captain Marvel of Marvel Studios is ready to explode. more or less global theaters starting in a week, and with the usual expectations of whether or not Marvel can keep alive the longest series of critical victories in the world (the first signs suggest a "yes"), an increased anticipation of so successful at the box office

And is not it saying that the question is not whether it will succeed, but to what extent it will a success? 19659004] Now, the movie Brie Larson is not the first solo super-solo movie of DC-Marvel – it would be Supergirl in 1984!

… just to see if you were paying attention. 19659004] But seriously, the hit of 2017 Wonder Woman gets this effect ive credit for the contemporary era. And Evangeline Lilly's Wasp was actually the first female heroine of the Marvel Studios in the title of a film from Ant-Man and the Wasp . Thus, although Captain Marvel is more of a qualified market than literal "first", he still has some sensation of event, since Marvel Studios clearly positions him as not only the beginning of their first film. female solo, but also the name of what they report is a new major character, regardless of their gender.

Credit: Marvel Studios

Will captain Captain Marvel play in front of the public? zeitgeist event pop culture at the Wonder Woman and 2018 Black Panther or as the most standard debut of Marvel Solo … or there is something left between the two . But the aforementioned reference for box office success is probably also at the center of both.

The first indications are that the film unfolds as an event. The initial reaction of social media, which Disney has allowed to select certain media outlets, seems to present it as such, and what has become the standard indicators of the wickets of the first wickets all seem to fuel the narrative of the event.

Domestic weekend opening weekend follow-up began with estimates ranging between $ 100 and $ 120 million. It should be noted that it is almost exactly what the first estimates for Black Panther were, which turned out to be too conservative, if you forgive an oxymoron. Fandango intervened, reporting that the film only follows Black Panther and Avengers: Infinity War in MCU pre-sales (both had 200 million opening weekends) in the beginning). And BoxOffice.com has begun forecasting with a $ 160 million opening weekend prediction in North America, while its initial national estimate Black Panther only accounted for $ 40 million. an opening of $ 90 million / a total of $ 275 million (which has not aged well).

Now everyone and everyone on the Malibu coast, even with a pbading acquaintance of the popular film, knows that Marvel Studios wants it to be reproduced similarly to Black Panther – that is to say that she is recognized for its cultural relevance pop. ] However, the studio was clever not to exaggerate the direct comparison itself. They intelligently allow the public and the media to make this calculation themselves, even giving up the opportunity, a week ago, to establish a direct comparison between the characters. In a promotional video, the studio compared the origin / debut of Carol Danvers to Iron Man, Thor and Captain America, prominently and not including the most recently introduced Black Panther in the mix where they could easily have done it.

Credit: Warner Bros.

So it is easy to understand the floor of the box office of Captain Marvel to put aside more subjective compositions, from a purely numerical point of view. Each US $ 100 million MCU film eventually surpbaded US $ 300 million. It's not for nothing, when you're probably at $ 300 million, you live in a very luxurious and exclusive Marvel-Disney. And this is not even to consider that the character does not really have the dominant Q factor, unlike … Wonder Woman, the most iconic female superhero and hell … female fictional character of all the temperature.

And on this note, while Captain Marvel did not have the cultural pedigree of of Wonder Woman Wonder Woman did not have the MCU and the Disney machine in its corner, a rather wide comparison seems right in the balance.

Wonder Woman opened for US $ 103 million and made its way through the summer of US $ 413 in total, although the months were more favorable at the box office. This made it one of the lightest super-hero titles (no pun intended), with only 25% of the total debut.

Even with a very good 30% opening in the country (for the record, ). Black Panther got 28.9% despite his first weekend), Captain Marvel would need a $ 135 million opening in North America to reach the total 450 million US dollars, which would give him a considerable advantage for Wonder Woman and becoming the seventh (out of 21) MCU films to total more than 400 million dollars.

Credit: Marvel Studios

This is now a Marvel Studios film, much like an introduction to Avengers: Endgame and features these potential event elements, ] Captain Marvel's cap is obviously much higher than that. A national opening closer to $ 200 million than $ 100 million could completely change the game, and the critical mbad of exams still outstanding can certainly revive the equation as a whole. But 450 million US dollars is a solid enough figure and healthy enough for Marvel Studios to declare a brilliant victory, even if it has not reached the peak of possibilities.

Its total overseas / worldwide, it is something of a whole other Pandora's box, and a complicated subject for another day. But baduming a conservative (with previous) 50/50% national-foreign match, it's a total shimmer of $ 450 million overseas for $ 900 million globally. This would again make Marvel Studios' seventh film and the eleventh superhero movie to reach that total, again winning the world total of Wonder Woman's $ 821 million by a pretty healthy figure.

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