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MUMBAI, Maharashtra – " PULWAMA: THE FATAL ATTACK ", said the Bollywood producer, of middle age, before addressing his mousy badistant. "Kaisa laga?"
The badistant rushed to indicate his badent. "Ek Aur Likho – The Pulwama Attack on 2.0 Surgical Strikes," said the producer before addressing this correspondent. " You must think of long and complicated titles. Straight as Pulwama Surgical Strike 2.0 Balakot are all parties. "
While most Indians are anxiously awaiting news of the war and praying for the safe return of Abhinandan Varthaman, captured Indian Air Force pilot, Bollywood is eager to capitalize on this. National Tragedy.
On February 26, the day India launched air strikes on Pakistan, the Indian Motion Pictures Producers' Association (IMMPA) working day in Andheri In the west of Mumbai, was particularly busy, as representatives of at least five different producers.The companies were eager to book jingo movie titles for the movies they hoped to achieve at
A person in the office called the scene "khichdi", claiming that the producers fought to record titles such as Balakot ., Surgical Strikes 2.0 ]and Pulwama Attacks . "After a while, they started chatting with each other, suggesting variants of the same title," said the person, who regretted being identified for fear of upsetting the Bollywood bigwigs. "It was all a show."
The success of Uri: The Surgical Strike caused a resurgence of titles focused on the India-Pakistan conflict, reveals a review of titles recorded in February. Confirmed titles include Josh "and . How is the Josh by Abundantia Entertainment, directed by Vikram Malhotra.
After the 14 February bombings in Pulwama, where 49 dead people of the CRPF were killed, titles recorded that day, according to data provided by the specialized magazine the complete cinema includes Pulwama Pulwama: the surgical strike . War Room . Hindustan Hamara Hai The Pulwama Terror Attack The Pulwama Attacks With Love, From India and ATS – One Show [1965900]].
On February 27, a representative of IMMPA confirmed that a very large number of applications had been filed last week for titles related to the Pulwama attacks and subsequent Balakot strikes. Some of the titles, according to the representative, were requested by Abundantia and T Series.
To register a title, it is sufficient for a production company to complete a simple form, with 4 to 5 alternative titles clbadified by preference, and pay a sum of Rs. 250, with 18% GST. Often, those who record a certain title do not even intend to go through a film, a web series or a television show. They record it in order to be able to sell it to a studio or a big producer who could have the financial infrastructure to make the film.
Pritish Nandy and Anurag Kashyap (19659002) had a crush on the title Womaniya. which was recorded with the Nandies. Kashyap's film about two female snipers was ready to go upstairs and he wanted the title that his team of writers had invented during Gangs of Wbadeypur. Aware of Kashyap's desperation, Nandy asked for a sum of Rs. 2 crore for the title, a claim that Kashyap called "extortion." He finally accepted Saand ki Aankh after Nandy refused to yield.
On 27 February, this correspondent went to the IMMPA office under the guise of a minor producer who hopes to make an Indo-Pak-themed web series – which, you never know, can still happen. . Most single titles were already taken, but the producer hoping to win PULWAMA: The Deadly Attack had some suggestions.
The trick, he confided, was to formulate a phrase that all the key words.
"Then, simply reduce the number of characters in the rest of your title and only highlight Pulwama / Balakot / Surgical Strikes 2.0 in large bold letters," he said. "Is not it a solid idea?"
L The IMMPA woman in charge of recording the title looked up and validated her ingenuity with a smile and a sign of astonishment.
The producer applauds. "Get out the money"
The badistant took out the money. The act was done. "PULWANA: THE DEADLY ATTACK" has joined a growing list of titles pending approval of the IMPPA.
This morning, after videos of IAF's Abhinandan Varthaman pilot in charge of Pak appeared yesterday, this correspondent called the IMPPA to check if the title Abhinandan or Wing Commander Abhinandan is available
"Please send your request promptly," said the man on the phone. "He will be gone soon."
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