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Facebook has signed agreements with some of the largest music rights holders in India, including Zee Music Company and Yash Raj Films, as well as T-Series Music, India's largest record label.
The companies licensed their music to Facebook to be used in videos, posts and reports on the platform, as well as Instagram, owned by Facebook.
As of today (March 14th), the T Series YouTube channel has 89.3 million subscribers, over 64.5 billion views. and continues to argue with PewDiePie for the largest YouTube presence in the world.
In addition to India, Facebook has signed licensing agreements with rights holders in Thailand, with GMM Grammy and RS labels according to Billboard.
Thailand and India bring to 40 the total number of countries in which Facebook holds music licenses – as announced in a blog post from the social media giant yesterday (March 13).
Facebook said in its article: "Wh Regarding people sharing their own videos on Facebook, we have to offer different features – and music is at the heart of many personal moments.
" We partnered to the global music community to make it possible People may include music in their videos on Facebook, and today, people from more than 40 countries can share personal videos with music. India and Thailand, the newest additions to this list that we announce today. "
Facebook also revealed a new integration of Spotify that will allow users to" take advantage "of the platform. form of broadcast from a song published on a profile page and "will add other partners also in the near future".
Facebook: "Our goal is to connect people to the music and artists they love. We began by helping people find new ways to express themselves and communicate with artists and other fans through features like Lip Sync Live, music stickers in Stories on Facebook and Instagram. and the ability for users to add songs to their Facebook profile. [19659002] "And today, we introduce a new feature: from a song in your profile, we allow you to use Spotify to allow people to listen to the entire song and discover more of this artist. We will also add other partners in the near future. "
India has recently been very much interested in the music industry – and there are good reasons for tech companies to rush to form and build relationships on the music industry. market. [19659002] There are different estimates regarding the number of active Internet users in the country, but it can be baderted that there are currently between 400 and 500 million and that the number of Internet users in the country is high. Smartphone users are expected to reach nearly 500 million by 2022. [19659002] Spotify signed a global content deal with T-Series in January and was launched to the market on February 27 after a public clash with Warner / Chappell.
This week saw the arrival of Spotify's rival, the streaming music subscription owned by Google. YouTube Music (which costs 99 rupees in India at a competitive price compared to a standard Spotify Premium recurring monthly subscription of 119 rupees).
As of today (March 14), Facebook users in India can legally We share hundreds of thousands of licensed pieces on the platform, which the President and CEO of the T series, Bhushan Kumar calls it a "stroke of genius".
"We are excited to partner with the music industry in India and the idea that people from here will now be able to include music in their videos on Facebook and Instagram, opening more options for more ways to express and share memories with their friends and family. "
Manish Chopra, Facebook India
Manish Chopra, Director and Head of Partnerships at Facebook India, said," Music has always been a powerful medium of expression.
"We are excited to be working in partnership with the music industry in India and now be able to include music in their videos on Facebook and Instagram, offering so more options for more ways to express and share memories with friends and family. "
" We live in a time when we're talki knot with each other from around the world using audiovisual language A video with music and lyrics connects billions of people in India and on the planet. "
Bhushan Kumar, Series T [19659015] Bhushan Kumar, President and General Manager of the T Series "We are living at a time when we are talking to one another around the world using audiovisual language." A video with music and lyrics connects billions of people in India and on the planet.
"There is no nothing more to say, and where do they connect? Social media. So, the idea of making officially available the rights of Bollywood songs, which can be heard around the world, to Facebook users so that they can express their feelings through their posts, even and messages, with the addition of masala and tadka, is an inevitable blow. genius. Now, just say it with a Bollywood song. Even better, make it a song of the T series! "
" When Facebook came to us with this idea that users were adding licensed music to their videos and photos, that was music to our ears. We knew it was the next logical step in the history of the growth of the T series. "
Neeraj Kalyan, Series T
Neeraj Kalyan, Chairman of the T Series and Digital leader of the Music Major, added: "When Facebook came to us with this idea that users were adding licensed music to their videos and photos, that was music to our ears. We knew that it was the next logical step in the history of the growth of the T series.
"Bollywood music is appreciated by all, so why not use it to communicate your thoughts and feelings?
"We have one of the largest catalogs of songs and T series, is now the first Indian music label, numerically. Today 's digital smart consumers are ultra creative and it will be interesting to see how they re – use our music and videos to say what they want the world to hear. "
" We are excited to partner with Facebook to introduce new ways.
Anurag Bedi, Zee Music Company
Anurag Bedi, Commercial Director of Zee Music Company, said, "We are excited to partner with Facebook to introduce users to new methods of speaking with the music.
"Through such badociations, we strive to bring innovative musical experiences from around the world to our discerning social media audience."
"For a country where music and cinema are firmly anchored in its Soul , our badociation with Facebook offers the public the opportunity to experiment and express themselves through music and share the same with their friends.
Anand Gurnani, Yash Raj Movies
Anand Gurnani, Vice President – In Digital, Yash Raj Films added, "For a nation that has music and cinema firmly anchored in its soul, our badociation with Facebook offers the public an opportunity to experiment and express themselves through music and share the same with their friends.
"This further reinforces our approach to building communities using music as a means." Music Business Worldwide
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