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New Delhi: Knowing that he was falling behind the private actors competing to promote Urdu, the Modi government finally wakes up at Bollywood power. 19659006] Top stars like Shah Rukh Khan, Salman Khan and Katrina Kaif of the National Council for the Promotion of the Urdu Language (NCPUL), an autonomous agency under the Ministry of Human Resources Development, now want to play a more active role in promoting Urdu language.
The NCPUL faces stiff competition from private actors organizing events for the promotion of Urdu and attracting a huge crowd of young people.
promote Urdu as a language, but all we have done so far is to produce literature in that language. We now want to focus more on promoting language, not just literature, "said Aquil Ahmed, director of NCPUL, at ThePrint.
" We're going to approach Bollywood actors, personalities like Shah Rukh Khan and Salman Khan tell them a few lines in Urdu, we will then use these videos in our events, "said Ahmed.
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According to Ahmed, l & # 39; Urdu has been "popularized by art and cinema" and the NCPUL wishes to use it as a means of further popularizing the language. "At present, only the lyricist Javed Akhtar and the actor Shabana Azmi are coming in support of the language of the film fraternity. We want more people to participate, "he added. Ahmed added that the government agency would approach the Indian Institute of Film and Television for urge "to encourage the actors to approve the use of the language" The director of NCPUL admitted that private actors, including the Rekhta Foundation, had popularized the language among young people. 19659006] The Rekhta Foundation, a non-profit organization based in Delhi, regularly organizes Urdu events featuring Bollywood celebrities such as Akhtar, lyricist Gulzar and filmmaker Imtiaz Ali, and manages popular social networking accounts. – his Twitter account counts 3.78 000. On a simple search on Twitter, the NCPUL does not even appear. The government agency received a budget of 332.76 Rs. of the Modi government for 2 014-19, almost double what he had received during the previous UPA-II government, where he received a crore of Rs 176.48. The NCPUL publishes books in Urdu language, organizes national and international conferences and organizes diplomas in Arabic and Urdu to promote the language. See also: Urdu sounds disappear from Bollywood songs Want to hear the experts look into the big problems of the hour? We bring you TalkPoint. ! Function (f, b, e, v, n, t, s) {if (f.fbq) return; n = f.fbq = function () {n.callMethod? n.callMethod.apply (n, arguments): n.queue.push (arguments)}; if (! f._fbq) f._fbq = n; n.push = n; n.loaded =! 0; n.version = 2.0 & # 39 ;; n.queue = []; t = b.createElement (e); t.async =! 0; t.src = v; s = b.getElementsByTagName (e) [0]; s.parentNode.insertBefore (t, s)} (window, document, 'script', & # 39; https: //connect.facebook.net/en_US/fbevents.js'); fbq (& # 39 ;, & quot; 1985006141711121 & quot;); fbq ('track', 'Pageview');
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