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While the Marvel film universe has grown to become the global media behemoth and that it has set a precedent in terms of interconnected cinema, one of the most important issues has been the revelation of the story before its release. theaters. Marvel Studios has taken all sorts of precautions in this regard, even going so far as to say that these are "fake scenes" in movie trailers to keep fans away from the real details of the plot. You can thank the Russos for that because they want the fans to be really surprised when they see the film in theaters. This is also the case of Avengers: Endgame .
While talking to Empire Magazine (via ComingSoon.net), Joe Russo explained the importance of trailers without spoilers.
Marketing scales. The most important thing for us is to preserve the surprise of the story. When I was a kid and saw The Empire Strikes Back at 11am the day it opened, it really touched me because I did not know anything about the story I wanted to watch. We try to reproduce this experience. "
Nor is it a new revelation. The Russos have been using this tactic for a while now. They even talked about it last summer in the Happy, Sad, Confused podcast.
"We view the trailer as a very different experience than the movie and I think the audience is so predictive that you have to be very smart about how you're creating a trailer, because the audience can watch a trailer and tell you roughly what will happen in the movie. We consume too much content. So we have a lot of different shots that are not in the movie and that we can manipulate via CG to tell a story that we want to tell specifically for the purpose of the trailer and not for the movie. "
sweet and sour experience knowing that you can not even trust your own eyes when it dome to these trailers.Fans have scanned them frame by frame, trying to find out exactly what will happen. this modern era of social media and Internet access, however, do we ruin the experience of getting into a blind movie and being surprised? Think of the feeling of shock that all the world had at the end of Infinity War. Yes, it was sad, but no one saw it coming and it was a cinematic experience so rare nowadays. Maybe what Marvel and the Russo are doing is the best thing possible, maybe these tricks are actually what's needed in Hollywood.
Let's go back to the days when we did not know all the details of a film before you even see it Let the magic and wonder of the cinema do their job.
Do you agree with the deception of these trailers? Let us know in the comments below!
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