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Between the Indian film producer and the T-Series music label and a YouTube channel headed by Swedish vlogger / gamer Felix Kjellberg, he became the most-subscribed channel on the video-sharing site.
As T-Series led the race on Thursday with 90,465,532 subscribers, PewDiePie was following close behind with 90,455,390 subscriber accounts. Although for a short time, the T-series overtook PewDiePie and became the largest YouTube channel. to be ahead of the T series for the moment in regards to the number of subscribers, it is lagging in terms of number of views. To date, the music brand has recorded more than 65 billion views for its music videos, three times more than PewDiePie, with less than 21 billion lifetime views for videos, vlogs and comedy skits.
The rivalry between the two chains PewDiePie and T-series are the two most subscribed channels on YouTube
The growth of the music brand has been so rapid that it has outstripped PewDiePie with more 30,000 subscribers by March 21st. been the biggest margin at the moment. Thanks to the latest Narendra Modi biopic trailer that has collected more than five million views in less than 16 hours.
The battle between the two YouTube channels since October 2018 has allowed the Internet to remain largely involved in this battle. In India, Bollywood celebrities have also joined the battle online with actors such as Salman Khan, Varun Dhawan, Arjun Kapoor and John Abraham, urging Internet users to subscribe to the T-Series channel on YouTube.
The entertainment conglomerate based in Mumbai had 30 million subscribers in early 2018 and now has over 90 million subscribers. This growth is due to the recent rapid growth of the Internet user base in India.
The number of Internet subscribers increased by 28%, from 446 million in December 2017 to 570 million in November 2018. Globally, one in eight Internet users is Indian. And that means the war between T-series and PewDiePie is only going to intensify.
While PewDiePie's war with T-Series is seen as a standard bearer for Aboriginal creators facing the interests of corporate entertainment, the latter relies on the creativity of independent YouTube creators. The company collaborates with creators to produce songs and dance covers, and also signs key musical talents on YouTube as artists such as Shirley Seitia.
Experts say the number of subscribers on YouTube is not beneficial, but indicates the popularity of a channel. They may not be an indicator of earning capacity or even average video viewing, but they have a big impact in terms of branding and promotion.
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