WWE lost control of the story

I do not like being too negative about WWE. Indeed, I have a lot of respect for artists who put their bodies on the line to provide entertainment. That's partly why I get so mad when they are treated badly; they literally take years of their lives for the terrible writing they are given. So let's start in a more positive way, is not it?

One of WWE's greatest ideas in the modern era was the concept of "Road to WrestleMania". The idea was quite simple: from the Royal Rumble, the trip to WrestleMania began and, at WrestleMania itself, the trips ended. It was a very simple piece of clbadic television narrative; you start with the first of the season and then finish with the season finale. The Road to WrestleMania has simply allowed WWE to take the public on a trip and reward it. This instantly justified several months of television and several movies.

It also meant that much of the narration was already over. Everyone wanted to go to WrestleMania, and since the Royal Rumble had placed the challenger at the first title at WrestleMania, it meant that you had a simple, repeatable configuration that did not become obsolete. In addition, based on what happened during this match, you can easily set up a large number of middle and lower card quarrels that would complete the rest of the series. It was just a great idea

But unfortunately, the WWE lost control of this story. In the past, everyone spent that time dulling for matches at WrestleMania. Now? We hardly know what half of them are, and what's worse, the ones we know do not set the world on fire. So, what happened?

First, there is the fact that because of the WWE network, pay-per-view networks are no longer very important or interesting. Because society gives them less importance than their television products, pay-per-view channels now exist to sell content on television, which exists itself to sell people on the network. If you watch pay-per-view channels on the network, what WWE wants you to do, WWE already has your money and there is no reason to do extra work once it's available.

Second, the WWE has already shown what emissions are: more important, and they are the ones that occur in other countries, especially in Saudi Arabia. These are the programs for which WWE stops, because these programs are bought and paid, and apart from the bad publicity, they carry very little monetary risk. They feel great because buyers want them to be great. Conversely, when the WWE mounts the series itself and relies on tickets to buy, the WWE takes shortcuts and tries to save money rather than trying to produce a show likely to happen. Attract the audience.

Third, the list is far, much bigger in the past. WWE's strategy of simply buying all the talent in the world has resulted in a list of people so overloaded that there is really no way to adapt to everyone. Consider the fact that when the WWE launched the Royal Rumble, its collaborators This match was one of the least desirable people that the WWE has to offer, because the WWE scraped the bottom of the barrel to find enough body to place in the ring . Now? WWE has so much body that it might need several legendary royal royals to fight on the map.

Because they have a lot of bodies, most of them that WWE literally does not intend to use as a TV product, says WWE. all these artists in matches without stakes. The Andre the Giant Battle Royale is exactly that; a game without a stake to get bodies on the map. The only reason WWE does this is because the WWE is too scared to deprive people of the traditional WrestleMania bonus for working with the map, because the WWE does not want to pay it, but also wants that people renew their contracts and do not work for other people. So it's the dump of Andre the Giant for everyone!

And this lack of attention and concern for most of the team's players has resulted in us, fans, showing an equal disinterest. Even worse, many of us are interested in bad things. As a result of years of neglect and dependence on part-time stars, WWE refuses to create new ones in which it can not be trusted, we care more about them than about them. people currently on the map.

Here is a good example. How many articles have been written about Undertaker or John Cena, whether or not they are at WrestleMania this year? None of the men have been on television all year long, for almost a year, and in the case of Undertaker, he can not fight anymore. WWE has never had more sports or talented wrestlers in its lineup, but hey, there have never been more people in his lineup, and yet, all fans care about whether a Former wrestler or current Hollywood actor will be down on the map.

And it's not just them either. WWE did everything to suddenly create a match for HHH and Batista, while HHH only fought twice a year and Batistia was a full-time actor. They took Kurt Angle to face Baron Corbin, and whether you thought it would be a failure or not, Kurt Angle is far, far beyond his heyday. There is Brock Lesnar of course, but Brock has been booked in such a way that no one cares about him in any way or any way. In fact, people care more about what Brock does with WWE than what it does inside WWE.

And that's what I'm trying to understand. This is not the simple argument of "WWE that relies on part-time workers" that has been around for almost two decades. The problem is that WWE has created an environment in which we, the public, are not interested and are not interested in the current list. Rhonda versus Becky Lynch and Charlotte are eclipsed by the fact that Undertaker shows up or not, even though he's not fighting. Daniel Bryan versus Kofi is eclipsed by the fact that Cena is going to make an appearance or not. Kurt Angle's show is more interesting to viewers than anything Roman does, and Roman has just defeated cancer to make a living.

WWE has now ensured that the public cares so little about its interpreters that we are actively more interested in speculating on the fate of people who can not fight or who are not struggling within a few months . This is not just not making new stars. Previously, fans cared about their people and WWE cared about people from the past. Now, it's both the WWE and the fans who are more interested in the past than the current people who are struggling. It's a major change, and really very bad. It sends the message that, literally, nothing is happening on television, as both hardcore and casual fans are more curious about what guys like Batista will do, rather than the intrigues of the current series.

WWE, quite simply, have lost control of the ability to control the narrative. They can no longer tell the public what is important and what is not. And it matters, because if nothing counts, there is no reason to connect to WrestleMania to say, Backlash. What is the difference between Fastlane and WrestleMania, if there is no story and the same people are on the map? The answer is that there is none, except branding. And the branding is nothing at all, in the grand scheme.

The society is unable to direct the public in one way or another. This is totally lost control of his audience. The audience, devoid of interesting stories, characters, or intrigues to gravitate or grasp, began creating their own film, wondering if people who do not work regularly for society will come forward or not. to what is supposed to be the biggest show of the company of the year. For contrast, imagine if in the final of a series like Game of Thrones, the only thing we were talking about was whether the actor who played Jon Snow was going to take after the end of the series. Imagine if, during the Super Bowl, everyone was talking about the commercial prospects of the Cleveland Browns.

We, the public, are totally indifferent to what is on the screen and we are really interested only in what interests us. for a single participant. We do not care about the stories that are happening, we are more concerned about what it means for the rest of the year. Whether or not Rousey starts a family and leaves after WrestleMania is more interesting to viewers than her real rivalry with Charlotte and Lynch. It's as if the famous game Lesnar / Steve Austin / Goldberg had become the full map, where what happens outside of the game is all that matters to anyone. WWE has totally lost control of its ability to interest anyone, or to draw attention to all that it wants to attract attention. All that is on television is basically white noise, developed by everyone, who wonders if Cena can or can not appear.

Whether you like timekeepers or not, it's an amazing development to realize that the WWE has completely lost. their ability to tell the public which games are important, or to tell anyone what is the difference between the headers and the center cards. They have lost the ability to say, "This game is important to this game" or to say "these artists matter" because the audience instead decides to focus on people who are not around. Since the company did not invest in its performers, the public instead invested in the same people as the company, to the detriment of everyone.

The WWE is in a very, very bad state if it continues, because a show that can not say. a story is not a show. It's just noise. And finally, people cut the noise and look elsewhere. If you can not direct public attention during what is supposed to be the biggest show of the year, how do you plan to do it four or six months later?