Apple is betting big on TV + with the original content of the big name, and the refreshed TV app is only one link

The long-awaited streaming service on Apple TV was finally unveiled. It is actually a set of two parts together. If it makes Netflix tremble, we do not know it yet. However, those who want the new Apple TV app to be the sole hub of their online streaming subscriptions, subscribe to channels, rent or stream movies and TV shows, and partner with your company. subscription to cable television only, for the moment). The second part of the new Apple TV experience is Apple TV +, which is entirely devoted to original movies and shows that will be exclusive to Apple, at least for the foreseeable future.

The updated Apple TV app now adds what Apple calls TV channels. It is basically some of the streaming services that you can add as you might add a channel to your cable TV subscription. For now, these channels include Showtime, Epic, Starz, MTV, CBS and Smithsonian Channel. You can subscribe to it from the TV application and all available test offers will also be active. Then there is the content of streaming services such as Amazon Video, Hulu, NBC, ABC and ESPN +, to name a few. The Apple TV app will also be able to manage your cable TV subscriptions. This service will be limited to the United States for the moment and supports DirectTV Now, Spectrum and Playstation Vue.

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The application has also been redesigned and will now include tabs including Movies, TV Shows, Sports and Kids, for better separation and discovery of content.
What will continue is the ability to rent, buy and stream iTunes content from the app, in addition to all the content of different streaming services. Apple will continue to manage content based on individual preferences, through advanced machine learning. This will depend on your viewing history as well as which services you may be subscribed to.

We must tackle the elephant in the room. There is currently no Netflix in the updated TV offering, which could pit Apple TV against Netflix, at least in markets where both will catch your eye.

Apple intelligently offers the new TV application to as many users as possible. In addition to being available on iPhone and iPad, Apple will also deploy the TV application for macOS computing devices. And it may be the first time that an Apple application becomes available on as many platforms. Apple has confirmed that the Apple TV application will be deployed on smart TVs manufactured by Samsung, LG, Sony and Vizio, as well as on streaming devices, including Amazon Fire TV and Roku. The idea is to make it available to as many as possible of subscribers, and the chances of these conversions in ordinary pay users increase even more if Apple TV content is directly available on a TV.

Apple has not yet finished updating its TV app. The Cupertino-based company has invested heavily in creating original content over the past year. The service calls Apple TV + and it is original content. It's no surprise that Apple CEO Tim Cook says it's "the largest collection of accomplished and creative visionaries ever badembled" to help create original content for Apple TV +. Major names include Steven Spielberg, J.J. Abrams, Oprah Winfrey, Reese Witherspoon, Jennifer Aniston, Steve Carell, Jason Momoa and Kumail Nanjiani. Apple says that this content will be released in the fall of 2019 and will be accessible via the TV application.

Spielberg will release a series called Amazing Stories, while Reese Witherspoon, Jennifer Aniston and Steve Carell will give us a behind-the-scenes glimpse of the morning talk show The Morning Show. Jason Momoa and Alfre Woodard will have a series called See. Kumail Nanjiani will be part of a series titled Little America, which reviews the stories of immigrants to the United States.

Apple says the new TV app and new content will be available in 100 countries this fall, but it's not clear if this will be rolled out in India and, if so, how much will it cost . It is also questionable whether all content would be made available in India, as many streaming services have geographical limitations, and services such as Showtime and Hulu, for example, are not available in India. for the time being.