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Shahrukh Khan and Mahesh Babu are both superstars in their respective cities. Today, they both follow similar paths. Especially Mahesh seems to be a big supporter of SRK strategies lately.
There is an element called "promotions" where each hero uses the media and invites them to their homes, offices or elsewhere for interviews. But Shahrukh began this trend of recording an interview with him for each occasion and sharing it on his own YouTube channel (Red Chillies Entertainment) and then sharing it with the media.
Recently, when Mahesh inaugurated his wax statue to be presented to Madame Tussauds, many thought that the superstar would give interviews to all the media about this event. But he recorded an interview with a presenter at AMB Cinemas and shared it with everyone.
Of course, all media want to present their own exclusive content on their YouTube channels and channels, but Mahesh's actions do not give them such a chance. On that note, he's doing what SRK has been doing in Bollywood lately.
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