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While the T-series music label briefly dethroned the Swedish channel Youtuber PewDiePie last week to become YouTube's # 1 channel, it has since moved forward with a significant margin.
T-Series vs. PewDiePie: The race to first place on YouTube resumes
The T series currently has 91.89 million subscribers, compared with 91.79 million subscribers registered by PewDiePie – A subscriber gap of 1.02,330 At the time of writing this article.
From the largest Indian record company to an entertainment conglomerate, T-series has become the one-stop shop for music and film production. The company is also known for reviving the independent music scene.
The T series has invested heavily in singles and non-film music. For the musical promotions, he ventured into the digital space and also took the first step towards reaching an agreement with a Bollywood digital content publisher and aggregator, Hungama.
Engaging more in the digital world, T-Series badociates with Spotify, a streaming music service considered to be the most popular in the world and optimistic for the Indian music scene.
Also read: Spotify adds 1 million unique listeners to India in less than a week
Similarly, other companies are banking heavily on the T series. The e-commerce giant, Amazon, had joined the T-series in 2016, before the launch of Prime Video services. According to the contract, the new versions of the T series are broadcast on Amazon Prime a few weeks after their theatrical release in India.
As far as movies are concerned, the T series has had its ups and downs. If Aashiqui 2 and Yaariyaan were successful at the box office, there were also films like Joonuniyat who failed to score.
The Shraddha Kapoor Debate The film raised 78.64 crores of rupees with an investment of 15 crores and its release in 2014, Yaariyan harvested a crore of 38.45 rupees which was realized with a budget of 21 crores .
However, last year was strong for the T series in the film sector with successful companies like Sonu Ke Titu ki Sweety and Raid respectively reporting 100 crore and 98 crore.
Among other films reporting that the T series plays its cards well include support for films collected in large numbers, both on the national front and overseas. Tumhari Sulu (crest of Rs 32.99) Hindi Middle (Rs 63 crore).
After a successful 2018 year, the T series has big plans for 2019 with no less than 10 silver screen movies in a month.
Among his upcoming releases, T-Series continues to support different genres of films, with 12 to 15 releases this year, such as De Pyaar De, Kabir Singh, Bharat, Batla House, Taanaji, Netro , Marjaavaan. The biggest dance film of India, etc.
But that's not all. The T series has ventured this year into the broadcast space to produce a Web series and movies for its digital platform.
Second Screen Growth Story: Here's How OTT Platforms Enhance Their Game in India
The Company collaborates with leading players (OTT) such as Netflix, Amazon Prime, Hotstar, Zee5 and other similar platforms for the digital distribution of its products. home productions.
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