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From Elvis to Ed Sheeran, English has always been the lingua franca of pop.
But this era of Western domination is coming to an end, as revolutionary stars such as the small Korean group BTS and Camila Cabello announce a new global future for music.
Growth is in Latin America and Asia
IFPI says the next generation of topographers would come from Latin America, Asia, and Africa rather than traditional rock and pop buffs. Europe and North America.
. ] Like BTS, who sold two nights at Wembley Stadium, although they mostly sing in Korean and Japanese, these artists will no longer have to compromise their national identity by performing in English to become global stars. ] IFPI said the global recorded music market grew by 9.7% in 2018, driven by the adoption of paid streaming platforms such as Spotify and Apple Music.
However, growth in the United Kingdom (3.1%) and in Europe (0.1%) is slow.
BTS sold cheaper than Sheeran
For the fourth year in a row, Latin America (16.8%) South Korea (17.9%) and Asia and Australasia combined (11.7%) lead the music business from a decade of piracy-induced recession.
The K-Pop BTS group, famous for its choreographies and dance moves Colorful videos have sold 5 million albums in 2018, according to the IFPI report, thus far exceeding Sheeran, which moved 1.3 million more copies of his collection .
The Cuban-American singer Cabello recorded the best-selling song in 2018, broadcasting or selling 19 million copies of Havana, announced the IFPI Global Music Report 2019.
The song was enhanced by a Spanish remix featuring Puerto Rican rapper Daddy Yankee, of whom Despacito and Luis Fonsi sold 11.8 million copies.
A "Really Global" Music
Frances Moore, CEO of IFPI, "The music has become truly global – in a way that we had never imagined before."
"BTS capturing the hearts of fans from Seoul to Rio, pbading by the Colombian reggaeton singer, J Balvin, who takes his place Stars such as the French artist of Malian origin, Aya Nakamura, show that language is not an obstacle to go beyond national borders. "
Stu Bondell, vice president of Sony Music for the International, added," Today, a hit can come from anywhere. "
" Streaming means that the global consumer is much more open to non-English speaking repertoire. Korea and Latin America are generating great successes not in English.
Overall Organigram of the IFPI
Rank Artist and Album Global Album Units (m) 1 Interpretation of "The Grand Showman's – The Biggest Showman (OST) 3.5 2 BTS – DO YOU LIKE & # 39; Answer – 2.7 3 BTS – DO YOU LIKE & # 39; Answer & # 39; 2 ] 2.3 4 Lady Gaga – A Star Is Born (OST) 1.9 5 Johnny Hallyday – My Country C & # 39 is Love 1.7 6 [19659025] Ed Sheeran – 1.3 7 Queen – Rhapsody of Bohemia 1.2 8 P! Nk – Beautiful Trauma 1.2 9 Eminem – Kamikaze 1.0 10 Performer of "Mamma Mia! Here we are again "- Mamma Mia! Here we are (OST) 0.9
TOP 10 WORLD DIGITAL NUMBERS OF 2018
| Rank | Title of the artist and song title | The total number of converted tracks is equivalent in total (m) | |||
| 1 | Camila Cabello (Young Thug) – Havana | 19.0 | |||
| 2 | Drake – The Plan of God | 15.3 | |||
| 3 [19659059] Ed Sheeran – The shape of you | 14.9 | ||||
| 4 | Ed Sheeran – Perfect | 13.5 | |||
| 5 | Maroon 5 (feat. Cardi B) – Girls like you | 11.9 | |||
| 6 | Luis Fonsi (Feat Daddy Yankee) – Despacito | 11.8 | |||
| 7 | Tia Ray – Be Apart | 10.9 | |||
| 8 | The Chainsmokers & Coldplay – Some something similar, | 10.0 | |||
| 9 | Marshmello & Anne-Marie – FRIENDS | 9.6 | |||
| 10 | Post Malone (Ty Dolla $ ign) – Psycho | 9.2 [19659088]
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