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Disney's direct-to-consumer outreach strategy was central today at the company's investor day. This strategy includes Hulu (where the recently closed acquisition of Fox has given Disney ongoing participation), ESPN + and the Indian Hotstar streaming service, but executives have spent most of their time launching the upcoming Disney launch. +.
Launch in the United States on November 12 and monthly streaming rate of $ 6.99.
The executives confirmed that, unlike Hulu and ESPN +, Disney + will be entirely ad-free, drawing all of its money from subscriptions. Kevin Mayer, CEO of Disney, also said the company was "likely" to offer a bundle of Hulu, ESPN + and Disney + to a discounted product.
Mayer and other Disney executives also offered a first glimpse of their talk. is a "functional prototype" of the Disney + service. To a large extent, this looked like any other streaming app, but they made it clear that all content would be available for offline download.
The service will also focus on Disney's entertainment brand portfolio – there will be separate sections. for Disney animation, Pixar, Star Wars, Marvel and National Geographic. In each case, the speakers focused on the existing film library. All of these films will not be available at launch, but many will be available, and others will be added during the first two years of operation (probably because they have been released from contracts with third parties like Netflix).
For example, Disney stated that at launch, the service would include the entire 13-movie collection Signature of the animation studio, as well as the first two trilogies Star Wars and 'The Force Awakens', as well as 'Captain Marvel' and other Marvel films.
In addition, Disney creates a number of original programs for the service (most of them are highlighted in clips and real images that were not in the webcast). These include a whole series of of Marvel shows including Marvel's president, Kevin Feige, said that they would be closely related to the studio's films, as well as the Star Wars series "The Mandalorian" and a show on the characters of "Rogue One", Cbadian Andor and K-2SO. 19659002] Regarding when viewers will have a chance to watch all this content, Disney Streaming President Michael Paull said his plan was to roll out to North America, Europe, Asia-Pacific and in Latin America in 2021.
Oh, and Disney + will do it Be the exclusive broadcast house of "The Simpsons".
Update with launch date, prices and exclusivity "The Simpsons".
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